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5 Ways We Use ChatGPT As a Digital Marketing Agency

*Note: This post was not written with AI and you’ll see why.

We’ve never shied away from discussing openly with our clients that we utilise ChatGPT in our agency. We’re very positive about the use of AI in many forms and see ChatGPT as a tool in our arsenal of software that we can use to benefit our agency and our clients.

We have written a blog post about how AI can benefit B2B businesses and how our agency used ChatGPT & its content-writing functionality (back in 2023). But, it’s 2024, and things have moved at a rapid pace. As of writing this post, we’re on ChatGPT4, but the tech is evolving “insanely fast” (according to Axios), and the way we use it evolves, adapts and develops as the functionality broadens and we experiment.

So, we wanted to highlight some incredible ways we use it for our digital marketing agency and our clients– in the name of transparency but also because it’s so damn interesting.

Let’s dive in…. Here’s our list of the top 5 ways we use ChatGPT as a digital marketing agency.

1. Reducing Administration With ChatGPT

Admin is a pain– it’s time-consuming, often manual, and necessary. With ChatGPT’s advancement, we have begun implementing it into our administration tasks to increase speed, efficiency and utilise our resources on more significant tasks.

“We use the AI to develop our comprehensive and clear processes for all our administration work. It has delivered expedited services for our clients, particularly new clients who have experienced a more streamlined onboarding process.” Steve Foura, MD of Business Assist.

Whilst we already had a well-documented onboarding process, AI has allowed us to develop customised onboarding processes according to the industry and our previous experience with digital marketing. This has meant the team (and the client) have a fully tailored process developed without the need to “modify” on the go, which often lead to slight delays.

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2. Using ChatGPT for Reports

By uploading analytics and reporting data, ChatGPT can provide analysis and summaries, enabling our account managers to allocate more time to their clients and less time on reporting administration.

3. Using ChatGPT for Insight Development

Incorporating ChatGPT into our insight development process has significantly elevated the depth and breadth of our reports.

This innovative approach provides our Digital Strategists with a rich foundation of insights, allowing them to dedicate more time to refining and enhancing the value of these insights.

Consequently, our clients now receive reports that are not only more comprehensive but also tailored with precision, thanks to the strategic integration of ChatGPT in our workflow.

This advancement underscores our commitment to leveraging cutting-edge technology to deliver exceptional results in the digital marketing landscape.

See example below– we have asked ChatGPT to analyse a screenshot of analytics.

*Please note that our requests are more detailed than this, but we don’t want to reveal ALL our secrets! This screenshot was very basic, from an account level and only for the purposes of this example.

4. Meeting Transcription & Action Item Development

The integration of AI into our process for transcribing meeting minutes and developing action items has revolutionised our efficiency, slashing the time required by a staggering 80%.

This significant reduction frees our account managers to concentrate on executing the action items rather than being bogged down by their creation.

This strategic move streamlines our operations and enhances the overall effectiveness of our team, allowing us to deliver superior results with greater focus and precision.

5. Web Development with ChatGPT

Another thing ChatGPT is great at is WordPress shortcodes. Our agency provides ChatGPT with instructions on functionality and asks it to create that functionality as a WordPress shortcode. We can then insert the shortcode into the website’s code and use it on the front end to bring that code to life on the website.

We estimate it’s reduced our development time by 30-40%. In tasks where we would have registered the work with Developers, received the work, gone through testing, reported bugs, and had them fixed, we can now whizz through the process.

This means that we can build websites faster, more efficiently, and with less development time– all of these benefits are then passed to the client.

a developer building a website utilising AI from ChatGPT

Here’s how we don’t use ChatGPT

With software like ChatGPT, there are almost infinite ways we could use it, but we wanted to highlight some red flags that we absolutely do not use it for.

Writing our content

ChatGPT can be a really helpful part of the content-writing process. It can offer suggestions, get a copywriter started on a project, and check for significant errors in existing content. But we would never ask ChatGPT to structure, write, and edit content for us. The reasons are as follows:

  1. Our clients pay us for our skills and experience. They can use ChatGPT independently, but our services are superior to ChatGPT’s.
  2. It’s not always correct. We have an example here of when we asked ChatGPT a question, and it was incorrect. When writing about details and specifics, the tool relies on content that already exists, so if you’re writing helpful content that hasn’t been covered, there won’t be suitable content for it to copy from. And you’re relying on an unreliable source for your information. They even include a disclaimer in their chat box reminding you of their potential inaccuracy (see screenshot below).
  3. Grammar, errors, tone, can be ‘off’ – you know what we mean
  4. But the most important reason is that there are indications that Google doesn’t like AI content. In its core algorithm update in early 2024, Google confirmed it devalues content that isn’t ‘helpful’ or ‘non original’. It’s seen by many as an effort to reduce AI-heavy content churned out by software like ChatGPT. As mentioned, ChatGPT’s content is supplied based on information it has gathered online– that content already exists. The content it churns out for you has already been written and supplied online and, by Google’s own definitions, is not ‘unique’. A big no-no.

We strongly advise against asking ChatGPT to write your blog posts, and site– and app– content. It’s not worth it and could affect your rankings and brand value.

Need help with your content? We got you. Content Development is available here.

Ad Copy

We feel strongly about Ad copy being written by a human for a human. Yes, ChatGPT can be useful for generating ideas, etc. However, the end copy needs to be carefully developed by a content and advertising strategist who understands your target market.

Conversion Rate Optimisation

We have attempted to utilise ChatGPT to cross-analyse and provide insight utilising the following data points:

  • visitor tracking
  • clients’ commentary and desired direction/goals
  • analytics data
  • heuristic knowledge
  • market forces

For now, we find the process takes longer and isn’t as insightful as an experienced member of our digital marketing team.

So far, we have found that by the time we collate all the data for format the analysis into a clear and useable result, we could do a better job ourselves.

If you’d like to know more about our digital marketing agency and how we could help you with your website, our digital marketing experts are happy to help. And why not sign up for a complimentary 45-minute strategy session – obligation-free.

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Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
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  • Brand Strategy Marketing
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  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!