About Us

Business Assist was founded in 1995 by current Managing Director Steve Foura. Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that deliver a great Return on Investment.

As a small team with over 25 years of experience, we have a transparent and pro-active approach in working with each of our clients to ensure their needs and requirements are met every step of the way. Our experience is vast across almost all business verticals, spanning across Australia and the United Kingdom to provide our clients the best ROI and online growth for their business.

Our positioning statement “Digital Marketing Results” reflects one of the core values of Business Assist. We don’t focus our SEO efforts on ranking improvements – we focus on increasing organic traffic and increasing leads/sales. We don’t focus our Google Ads efforts on high click through rates and a low cost per click – we focus our efforts on reducing the cost per lead/cost per sale. Our Facebook Ads campaigns are focused and optimised based on driving down the cost per conversion. And when we are designing and developing a new website, we always ensure that we are focused on user experience and customer journey to maximise conversions.


Uphold the highest standards of integrity with everything we do


Tell it like it is


Leverage collective genius – team and clients


Always reaching for the next level of excellence


Driven by delivering results for our clients

Fully Customised Digital Marketing Solutions

Low Risk Great Returns

25 Years in Business

You have the peace of mind of knowing that we have been delivering great results for our clients since 1995

No Contracts

We don’t lock you into fixed term contracts – we limit your risk and provide you with “freedom to walk”. We’re confident that we can deliver the results to meet your goals so we don’t see the need for contracts.

Transparent Reporting

We use the industry’s most comprehensive reporting to transparently measure the results delivered by our digital marketing. Everything we do is transparent, measured, reported and accountable – minimising your risk.

Tailored Strategies

A dedicated digital strategist listens to your goals and objectives and develops fully customised digital marketing strategies to meet your business objectives – we focus on the results that are important to you – sales!

A Team of Specialists

Our team of dedicated specialists work directly with our clients to develop a deep understanding of your business so that our online marketing strategies are dynamic and aligned with business requirements.

Continual Optimisation

We continually refine & optimise campaigns & constantly develop new strategies in response to the changing priorities of the business & market – based on an underlying theme of split testing of everything we do.

We Value Planning

Digital Marketing may be a dynamic industry however we highly value planning and your Digital Strategist and Account Manager will ensure that your digital marketers are working from jointly agreed plans.

A Long Term Partnership

You need a long-term partner. We understand we have to provide cutting edge strategies, a competitive offering and a focus on results to keep you ahead of your competition.

Meet our Senior Team

Alone, we accomplish our goals

Together We exceed them!

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Our mission is to deliver the best return on investment for all our clients using customised digital marketing solutions.

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Every one of our clients have access to our team of digital marketing experts and strategists.  We have specialists in SEO, Social Media, Google and Facebook Ads management, conversion rate optimisation and website design and development. We provide full support to our clients, making sure they are consistently and transparently kept up to date with the latest statistics and results from their campaigns and on-going strategies. We make sure clients are always aware of their digital marketing performance and we are constantly optimising their online presence.

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We are a client performance driven business. We strive to provide the best service by delivering on your business goals and always being available when you need us. As a small boutique agency, we are able to respond quickly to changes and adapt to your needs in whatever economic situation we are in. Each of our clients have a unique experience with us, as we fully tailor our services to suit their business needs, industry, target market and priority products/services.

Steve & Freddo


Business Assist launched by Steve Foura and Michael Fredrickson with it’s tagline Best Bang for your Buck Marketing


First client Mornington Peninsula Shire Council. Engagement was writing Business Plans for several of their Business Units

7 presentation, diagram, metrics, graph, seo, marketing, promotion


Business Assist has several large corporate clients with a major focus on tender writing and marketing plan development


A shift in focus to marketing for the hospitality industry


Business Assist commences running marketing workshops for SME’s

18 target, arrow, seo, marketing, promotion


A shift to target SME’s exclusively



Google Ads management becomes major service offering of Business Assist

35 specialist, search, magnifier, seo, marketing, promotion


SEO services introduced

50 code, optimization, nut, programming, seo, marketing, promotion


WordPress website development introduced

40 money, conversion, coin, seo, marketing, promotion


Conversion rate optimisation becomes the cornerstone strategy for Business Assist reinforcing it’s focus on results

23 megaphone, social, network, like, seo, marketing, promotion


Social Media Marketing services team significantly developed with Facebook Ads management now a key component of delivering results


The Business Assist team grows to 20 with service specialists all with experience and passion to be multi skilled across several services


25 Years!

Business Assist celebrates 25 years!

Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
  • Our target market and how to attract them
  • Brand Strategy Marketing
  • Social Media
  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!