Click-through rates (CTR) are arguably one of the most important success metrics when measuring digital marketing performance and effectiveness. CTRs help marketers to produce key insights on their campaigns and give clear indications on where to allocate optimisation efforts. Some
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You start Facebook ads and are excited about the results you’re going to get. After all you see people all the time who do great with Facebook ads and you want too as well! So, you set up your ad with
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