The Importance of Click Through Rates

Click-through rates (CTR) are arguably one of the most important success metrics when measuring digital marketing performance and effectiveness. CTRs help marketers to produce key insights on their campaigns and give clear indications on where to allocate optimisation efforts.

Facebook Ads, No Sales

You start Facebook ads and are excited about the results you’re going to get. After all you see people all the time who do great with Facebook ads and you want too as well!

How can Businesses Benefit from Using LinkedIn?

Technology has led to many different tools that are available for you to reach new customers and connect with existing customers. Each different tool has a specific audience and generates different kinds of leads.