The Importance of Click Through Rates

Click-through rates (CTR) are arguably one of the most important success metrics when measuring digital marketing performance and effectiveness. CTRs help marketers to produce key insights on their campaigns and give clear indications on where to allocate optimisation efforts.

Facebook Ads, No Sales

You start Facebook ads and are excited about the results you’re going to get. After all you see people all the time who do great with Facebook ads and you want too as well!

Why LinkedIn Advertising?

LinkedIn hosts a community of more than 585 million professionals around the globe. No matter who your B2B customers are, they are almost certainly on the platform.