How to create blog content that converts

If you have a website that offers a product or service, it’s likely at some point since your website launch a developer or marketing consultant encouraged you to write blog posts.

A Guide to Creating Effective Call to Actions

Our increasingly digital world means that today’s consumers are inundated with more marketing messages than ever before. You know the feeling – how many ads per day do you see?

Why Is Bounce Rate Important?

You’ve probably heard the term bounce rate discussed before, whether by your marketing or IT teams or just in general conversation. You know the word, you know it’s an important marketing metric that cannot be understated, but what does it actually mean? And why is bounce rate important?