Knowing your digital marketing KPI’s can dramatically boost your business trajectory.

Setting your business up for success by being able to track, monitor, evaluate and influence your digital marketing KPI’s is key to improving your results.

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Happy Digital Marketing KPI Clients

How can Digital Marketing KPI's help your business?

Knowledge of your most important numbers is essential if you're to track progress against a specific goal. Whilst knowledge is power, knowledge of your digital marketing KPI’s and how to influence those numbers brings you the power to control your destiny.

Key benefits:

Reduce your Cost Per Lead (CPL)

Improve your Return on Ad Spend (ROAS)

Optimise acquisition channels using their unique metrics

  • I’ve been running paid ads but they are too expensive for my business
  • Google Ads hasn’t been a profitable way for me to generate leads
  • My return on digital channels is hindering my growth
  • I’m unsure how to optimise my acquisition costs

Our Approach


Customised Digital Marketing

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.


Focus On Conversions

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.


We Value Our Client Partnerships

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What are Digital Marketing KPI’s?

Digital marketing KPIs are numbers that help track whether or not a marketing strategy is reaching it’s goals. They focus on things like increasing revenue or website conversion rates. This lets the marketing team and the business as a whole know what they need to do to reach their goals.

There are two types of digital marketing KPIs: high-level and low-level. High-level KPIs focus on how the digital marketing efforts will impact the overall business performance. Low-level KPIs focus on how the digital marketing efforts will impact the marketing department specifically.


Results We've Achieved


of targeted keywords in Top 3


revenue Growth in just 12 months


leads in 1 month with and ROI of 13 times

Specifically What We Do

Search engine optimisation specific KPI’s

Facebook specific KPI’s

LinkedIn specific KPIs’

Marketing Automation KPI’s

Content Development KPI’s

A/B testing KPI’s

Website engagement KPI’s

Landing page conversion KPI’s

Paid ads channel specific KPI’s

Page speed KPI’s

Free Digital Strategy Session

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Client Case Studies

PorterVac’s Journey Of Growing 500% By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

Read more


The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019
159% increase in contact page conversion rates
24% increase in contact page goal completions
755% increase in request a call back conversion rates
309% increase in request a call back form submissions
by Brayden Cameron
Industry: Trades
Adviceline Injury Lawyers
by Lisa Aughsteen
Industry: Law
Mark Leonard Plumbing
by Mark Leonard
Industry: Trades
by Marty Drill
Industry: Agency
by James Sailah
Industry: Recycling
Dave Porter
Industry: Trades

Digital Marketing KPI FAQ's

What is return on ad spend (ROAS)

In digital marketing, Return on Ad Spend (ROAS) is a metric that measures the amount of revenue your business earns for every dollar it spends on advertising. In simple terms – it is the return of advertising expenditures. ROAS gives insight into the effectiveness of a specific ad campaign, not the overall Return on Investment (ROI) – more on that next. It places a numerical value on your marketing efforts and how well your advertising message/s connect with prospects and generate a return.

What do click through rates mean

Click through rate (CTR) is a metric that analyses the engagement an ad generates. The number of people who clicked the ad against the number of people that saw it. It highlights how well your ad is resonating with your audience. Contrary to what some digital marketers may believe, it is an important metric to monitor because it assists in measuring the success of your advertising campaigns, supports ad optimisation and can help generate more sales.

What is Conversion Rate Optimisation?

Conversion rate optimisation (CRO), is the active improvement of the rate at which a user passes from one step in a funnel to another. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs) and is often associated with reaching an online goal, for example, form completions, downloads, views, bounce rates and sales.

Is there a way to influence my digital marketing KPI’s?

Once you’ve identified that an important metric has been either stagnant, trending downward or has suddenly dropped, there are a number of tactics you have at your disposal that all relate to optimisation of channels and conversions. Learn more about conversion rate optimisation  in our blog post.

Where to from here?

Book Your Digital Strategy Session

What you'll get

  • 1Website Audit
    A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s
  • 2Industry Strategies
    An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings
  • 3Spy on your competitor’s
    A sneak-peak at what your competitors are doing online
  • 4Success framework
    A digital marketing success framework tailored to your business

Free 45 Minute Digital Strategy Session

    We'll get in touch with you to arrange a time for your session and gain some initial background on your business needs