Knowing your digital marketing KPI’s can dramatically boost your business trajectory.
Happy Digital Marketing KPI Clients
How can Digital Marketing KPI's help your business?
Knowledge of your most important numbers is essential if you’re to track progress against a specific goal. Whilst knowledge is power, knowledge of your digital marketing KPI’s and how to influence those numbers brings you the power to control your destiny.
I’ve been running paid ads but they are too expensive for my business
Google Ads hasn’t been a profitable way for me to generate leads
My return on digital channels is hindering my growth
I’m unsure how to optimise my acquisition costs
Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.
To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.
We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.
What is Digital Marketing KPI’s?
Digital marketing KPIs are numbers that help track whether or not a marketing strategy is reaching it’s goals. They focus on things like increasing revenue or website conversion rates. This lets the marketing team and the business as a whole know what they need to do to reach their goals.
There are two types of digital marketing KPIs: high-level and low-level. High-level KPIs focus on how the digital marketing efforts will impact the overall business performance. Low-level KPIs focus on how the digital marketing efforts will impact the marketing department specifically.
Specifically What we do
Search engine optimisation specific KPI’s
Facebook specific KPI’s
LinkedIn specific KPIs’
Marketing Automation KPI’s
Content Development KPI’s
A/B testing KPI’s
Website engagement KPI’s
Landing page conversion KPI’s
Paid ads channel specific KPI’s
Page speed KPI’s
Free Digital Strategy Session
Client Case Studies
Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019
increase in request a call back conversion rates
increase in request a call back form submissions
increase in contact page conversion rates
increase in contact page goal completions
PorterVac’s Journey Of Growing 500%
By Partnering With Business Assist
PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.
PorterVac Dave Porter
Norstar by James Sailah
Luminary by Marty Drill
Mark Leonard Plumbing by Mark Leonard
Adviceline Injury Lawyers by Lisa Aughsteen
PorterVac by Brayden Cameron
Digital Marketing KPI FAQs
In digital marketing, Return on Ad Spend (ROAS) is a metric that measures the amount of revenue your business earns for every dollar it spends on advertising. In simple terms – it is the return of advertising expenditures. ROAS gives insight into the effectiveness of a specific ad campaign, not the overall Return on Investment (ROI) – more on that next. It places a numerical value on your marketing efforts and how well your advertising message/s connect with prospects and generate a return.
Click through rate (CTR) is a metric that analyses the engagement an ad generates. The number of people who clicked the ad against the number of people that saw it. It highlights how well your ad is resonating with your audience. Contrary to what some digital marketers may believe, it is an important metric to monitor because it assists in measuring the success of your advertising campaigns, supports ad optimisation and can help generate more sales.
Conversion rate optimisation (CRO), is the active improvement of the rate at which a user passes from one step in a funnel to another. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs) and is often associated with reaching an online goal, for example, form completions, downloads, views, bounce rates and sales.
Once you’ve identified that an important metric has been either stagnant, trending downward or has suddenly dropped, there are a number of tactics you have at your disposal that all relate to optimisation of channels and conversions. Learn more about conversion rate optimisation in our blog post.
Where to from Here?
Digital Marketing KPI’s is a big topic, continue learning about it by clicking on one of our blogs here.
Book Your Digital Strategy Session
Free 45 Minute Digital Strategy Session
We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs