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Four Tips for a Secure Facebook Account

Protecting your information online is the one of the most important responsibilities any business should consider when advertising online. A hacked social account can have some pretty serious implications. Losing control of your social accounts forever, having to start fresh, cancelling credit cards, changing billing details and negotiating with your bank about how to recover lost funds all reflect the reality of losing access to your individual Facebook account. This is not only dangerous for your business but fixing these problems will almost always be a time-consuming and overwhelming exercise. Now that Facebook is connected to your Instagram and WhatsApp it has never been more vital to secure your account.

So, what’s the good news? Well, these problems can be 100% avoidable! We have developed the perfect four-step guide to securing your Facebook page and protecting this important asset. Following these four steps, will allow you to take the necessary precautions to avoid any of the above unfortunate situations, and continue Facebook advertising without any concerns.

1. Secure your Facebook account with a strong password

It may seem very obvious, but a strong and unique password should be your first step. The basic rules of a strong password apply as follows:

  • Avoid including your name (or business name), street address, phone number, email address or common phrases.
  • Avoid using your Facebook password on other services online. If you have had the same password for a long time (guilty) you can head over to www.haveibeenpwned.com to see if your data has been breached. If your email address is found change your passwords immediately!
  • If keeping track of your passwords isn’t a master skill of yours (no judgement) we suggest using 1Password.com or lastpass.com to keep track all in one place.

2. Enable your two-factor authentication

Once you have set your password, we highly recommend enabling two-factor authentication, both for yourself and as a requirement for all employees of your business. Facebook will ask you to enter a code or confirm your login attempt each time someone tries accessing your Facebook account from a computer or mobile device that hasn’t been used to log in previously. This process decreases your chances of being hacked dramatically. Facebook makes this process quite simple but if you need assistance, you can visit the Facebook Help Centre to learn more about how to set up and manage two-factor authentication and receive alerts about unrecognised logins.

3. Review Page roles and permissions

All Facebook business pages must be connected to at least one individual account or business manager. Once a hacker gets access to an individual Facebook page, they immediately become the owner of all the pages that user has admin access to. You should immediately review your page roles and remove any previous employees or previous agencies that have permission to your page. We also suggest having more than one admin on your Facebook page as a contingency if for one reason or another, an admin can’t access Facebook.

4. Set up trusted contacts

As a further measure of security, you can create trusted contacts in Facebook. This will help you to regain access to your Facebook account and Page in the (very unlikely if you follow the first three tips) event you are ever locked out of your account. Enabling your friends as trusted contacts will be allow those selected to send you a recovery code containing a link to help you get back into your account. If you think your personal account has been compromised in any way, please visit facebook.com/hacked to get help.

Facebook is an integral part of advertising for many businesses and individuals alike, so keeping your account from being compromised, should be a no brainer. We have seen the repercussions of overlooking the above and trust us, it’s not worth it! Secure your Facebook account with these four tips today and thank us later!

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We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

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A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

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It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

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We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

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Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

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We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

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Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!