Reach customers who are in the market for services or products exactly like yours

Do you want to reach people who are directly interested in your product or service? You might ask, how could we possibly know who is looking for businesses like yours right now? Well, Google Ads is the answer. 

Happy Google Ads Clients

How can Google Ads help your business?

Everyday, millions of searches are conducted and millions of sales are made thanks to advertising on search engines. Google Ads makes reaching people who are, at this very moment, searching for what it is you’re selling. With Google Ads, you can make sure you’re front and center to new customers who are ready and willing to buy. 

Key benefits:

Your advertising is not generating enough ROI?

You’re not sure your current advertising is reaching the right people?

Running your ads yourself and not sure if its working?

Don’t have a large advertising budget, and not sure where to start?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is Google Ads?

Google Ads covers the full spectrum of advertising options on the Google search engine and its networks. As you can imagine, this massive and powerful search engine has multiple pathways to your customers that can benefit you:

  • Search Ads: these text based ads show up when a user types a search into Google. Most commonly seen as the first 4 text ads that show up when you’re searching. 
  • Shopping Ads: ever notice those product pictures that sometimes show up when you’re looking for new shoes? These come with options to integrate direct to your e-commerce store front. 
  • Display Ads: image based ads that show up on other websites when you’re browsing the internet. You might have seen them on the side bars of pages you’ve visited. 
  • Maps Ads: a powerful way to attract nearby customers/clients. 

As experts in Google Ads with multiple team members accredited with Google Advertising certifications, Business Assist can help any business wanting to expand their customer base and advertise on Google.

Results We've Achieved


of targeted keywords in Top 3


reduction in cost per lead


increase in quality leads

Specifically What we do

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We believe in the power of precision. Our keyword research process delves deep into the digital psyche of your audience. Leveraging cutting-edge tools, like Google’s Keyword Planner and SEM Rush, we uncover search terms that drive results. By scrutinising competitors, we identify untapped opportunities. Our focus extends beyond popular keywords to embrace impactful long-tail phrases. Continuous optimisation is in our DNA. We meticulously refine to ensure relevancy, propelling your brand to the forefront. We transform your Google Ads from mere impressions to meaningful engagements.

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Crafting Cohesive Google Ads Campaigns: Structure is Key. We architect campaigns that resonate and deliver. Recognising that every brand is unique, we meticulously design a campaign structure tailored to your goals. By clustering thematically related keywords into specific ad groups, we ensure razor-sharp relevancy. Thoughtful allocation of budget to high-performing segments maximizes ROI. Ad extensions are strategically employed to elevate visibility and engagement. Continuous monitoring and agile adjustments keep your campaigns in prime form. Together, we’ll sculpt Google Ads campaigns that not only shine but also succeed.

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Strategic Google Ads Campaign Planning: Blueprinting Success. At Business Assist, we don’t just create ads; we curate experiences. Our planning process commences with a deep dive into your brand ethos and market landscape. We harness data, insights, and foresight, charting a roadmap aligned with your objectives. Audience targeting? We refine it to an art, ensuring your message reaches the eyes that matter. Budgeting, scheduling, and goal-setting are executed with precision, setting the stage for unparalleled ROI. Each campaign is a symphony of strategy and innovation. Embark on this digital journey with us. Together, we’ll craft campaigns that captivate and convert.

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Decoding Competition: Google Ads Analysis with Business Assist. At Business Assist, we believe in strategic foresight. We’re not just looking ahead; we’re looking around. Our competitor research process is a blend of art and analytics. We meticulously dissect the digital strategies of your rivals, uncovering their strengths and, more importantly, their vulnerabilities. This intel paves the way for innovative campaigns that set you apart. With us, you’re not just keeping pace; you’re leading the race. Insights, tactics, opportunities – we deliver it all. Join forces with Business Assist. Let’s transform competitive insights into your strategic advantage, making every ad count.

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Precision in Every Click: Optimising Search Terms with Business Assist. At Business Assist, we’re obsessed with finetuning and constant optimisation. In the vast realm of Google Ads, every search term becomes an opportunity. Our optimisation process delves deep into user intent, ensuring your ads match the pulse of the searcher. We sift through queries, refining and redirecting, eliminating inefficiencies and amplifying relevance. Our mission? To ensure each click is not just a statistic, but a story of a potential customer’s journey towards your brand. Dive into the nuances of search with Business Assist. Together, we’ll craft campaigns that resonate, relate, and yield remarkable results.

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Geographic Genius: Personalised Location Targeting with Business Assist. In the digital realm, location is more than a pin on a map; it’s a portal to personalised experiences. At Business Assist, we harness the power of geography, curating Google Ads campaigns that resonate with local nuances and needs. Our tailored location targeting is not about broad strokes, but about understanding the unique heartbeat of each locations. We synchronise your message with local desires, ensuring unparalleled relevance. Partner with Business Assist, and let’s craft location-centric campaigns that captivate, connect, and convert.

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Beyond Clicks: Mastering Conversion Tracking with Business Assist. Every click tells a story, but the focus is the conversion. At Business Assist, we’re committed to capturing that narrative. Our approach to conversion tracking in Google Ads is meticulous, ensuring that every interaction, big or small, is accounted for. We dive deep into user journeys, identifying pivotal touchpoints that lead to tangible results. By leveraging state-of-the-art tools and insights, we transform raw data into actionable strategies. With Business Assist, your campaigns are not just about visibility but viability and ROI.

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Unyielding Vigilance: Continuous Evaluation with Business Assist. Digital landscapes shift, and at Business Assist, we’re always a step ahead. Our commitment to Google Ads doesn’t end at launch; it thrives in continuous evaluation and optimisation. Analysing performance metrics, we turn data into clear insights, ensuring your campaigns remain agile and impactful. It’s a focus on adaptation, refinement, and evolution via constant optimisation. We celebrate successes and pivot from setbacks, all with an eye on maximising ROI. In the dynamic world of Google Ads, stagnation isn’t an option. With Business Assist, your campaigns are perpetually optimised.

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Strategic Spending: Budgeting Brilliance with Business Assist. In the world of Google Ads, every $ counts, and at Business Assist, we ensure it counts in your favour. Our budgeting recommendations are crafted from a blend of analytics, experience, and foresight from extensive research. We dissect past performances, anticipate market trends, and align with your brand goals, ensuring every dollar is judiciously allocated. It’s not about spending more; it’s about spending smart. Our aim? Maximum impact, optimal ROI. Navigate the complexities of digital ad expenditure with Business Assist. Together, let’s transform your budget into a strategic asset, fuelling campaigns that captivate and convert.

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Precision Personified: Distinctive Audience Targeting with Business Assist. In the vast expanse of the digital realm, pinpoint accuracy is paramount. At Business Assist, we elevate audience targeting in Google Ads to an art form. No broad brushstrokes here—only the finesse of tailored engagement. We delve into demographics, interests, and behaviours, crafting campaigns that resonate with the very heart of your desired audience. It’s about connecting, not just reaching. With our expertise, your message finds its rightful place amidst a sea of voices, capturing attention, and invoking action. Partner with Business Assist, and let’s create campaigns that truly speak to those who matter.

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Words that Win: Crafting Ad Copy with Business Assist. At Business Assist, we know the power of precision-packed Ad copy. In the realm of Google Ads, it’s not just about speaking—it’s about sparking interest, igniting curiosity. Our ad copywriting process melds market insights with creative flair, crafting messages that don’t merely inform but inspire. Every word is weighed, every phrase fine-tuned, ensuring maximum impact within concise constraints. It’s our blend of strategy and storytelling that sets your brand apart. Dive into the digital dialogue with Business Assist. Together, let’s sculpt ad copy that compels, captivates, and converts.

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Invitations that Ignite: Testing Calls to Action with Business Assist. A call to action isn’t just a prompt—it’s a promise of possibility. At Business Assist, we believe in crafting CTAs that compel action. However we don’t stop at creation. Through rigorous testing, we refine and recalibrate, ensuring every CTA is primed for peak performance. Variations are analysed, user responses scrutinised, all in the quest for the perfect invitation for action. It’s a dance of data and desire, precision and persuasion. Elevate your engagements with Business Assist. Let’s design calls to action that don’t just ask but compel and achieve results through the desired actions.

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019


increase in request a call back conversion rates


increase in request a call back form submissions


increase in contact page conversion rates


increase in contact page goal completions

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

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PorterVac Dave Porter

Industry: Trades

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Norstar by James Sailah

Industry: Recycling

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Luminary by Marty Drill

Industry: Agency

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Mark Leonard Plumbing by Mark Leonard

Industry: Trades

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Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

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PorterVac by Brayden Cameron

Industry: Trades

Google Ads FAQs

The main role of an agency running Google Ads for the client is to run and manage the campaign, making sure each metric is monitored and optimised to ensure the best outcome.

Business Assist does this not only does this through your advertising, but by taking the time to understand your business and your needs so we can work together to get results that mean something to you.

On a daily basis, our role in your Google Ads will include checking your account for improvements, monitoring results of any tests, and modifying keywords, ad copy, extensions, bidding strategies, location settings, campaign settings, bid adjustments, negative targeting and search terms. 

Yes, you do.
Forgive our bluntness.

Google Ads has grown to be a major advertising platform, and while self serve options are still available, the plethora of knobs and dials that can be turned make it next to impossible to spend your budget effectively without expert intervention. Our team of Google Ads specialists have trained for years and have received certifications in Google Advertising to ensure every dollar we spend is being spent well and that every technique we employ is evidence based to get you results. 

Google Ads generally has a 5-day learning period from which you should expect minimal results. We can start to see results as early as 7 days, but we suggest leaving advertising running for at least 4-6 weeks while we optimise and learn how Google and your customers are responding to the campaign before reporting on your results.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business

Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
  • Our target market and how to attract them
  • Brand Strategy Marketing
  • Social Media
  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!