Reach customers who are in the market for services or products exactly like yours

Do you want to reach people who are directly interested in your product or service? You might ask, how could we possibly know who is looking for businesses like yours right now? Well, Google Ads is the answer. 

Happy Google Ads Clients

How can Google Ads help your business?

Everyday, millions of searches are conducted and millions of sales are made thanks to advertising on search engines. Google Ads makes reaching people who are, at this very moment, searching for what it is you’re selling. With Google Ads, you can make sure you’re front and center to new customers who are ready and willing to buy. 

Key benefits:

Your advertising is not generating enough ROI?

You’re not sure your current advertising is reaching the right people?

Running your ads yourself and not sure if its working?

Don’t have a large advertising budget, and not sure where to start?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is Google Ads?

Google Ads covers the full spectrum of advertising options on the Google search engine and its networks. As you can imagine, this massive and powerful search engine has multiple pathways to your customers that can benefit you:

  • Search Ads: these text based ads show up when a user types a search into Google. Most commonly seen as the first 4 text ads that show up when you’re searching. 
  • Shopping Ads: ever notice those product pictures that sometimes show up when you’re looking for new shoes? These come with options to integrate direct to your e-commerce store front. 
  • Display Ads: image based ads that show up on other websites when you’re browsing the internet. You might have seen them on the side bars of pages you’ve visited. 
  • Maps Ads: a powerful way to attract nearby customers/clients. 

As experts in Google Ads with multiple team members accredited with Google Advertising certifications, Business Assist can help any business wanting to expand their customer base and advertise on Google.

Results We've Achieved


of targeted keywords in Top 3


of targeted keywords in Top 3


of targeted keywords in Top 3

Specifically What we do

Extensive keyword research

Campaign structuring

Campaign planning

Competitor research

Optimisation of search terms and queries

Personalised location targeting

Track sales and conversions

Continuous evaluation of results

Budgeting recommendations

Distinctive audience targeting

Writing of effective ad copy

Testing calls to action

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019


increase in contact page conversion rates


increase in contact page conversion rates


increase in contact page conversion rates


increase in contact page conversion rates

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

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PorterVac Dave Porter

Industry: Trades

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Norstar by James Sailah

Industry: Recycling

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Luminary by Marty Drill

Industry: Agency

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Mark Leonard Plumbing by Mark Leonard

Industry: Trades

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Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

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PorterVac by Brayden Cameron

Industry: Trades

Google Ads FAQs

The main role of an agency running Google Ads for the client is to run and manage the campaign, making sure each metric is monitored and optimised to ensure the best outcome.

Business Assist does this not only does this through your advertising, but by taking the time to understand your business and your needs so we can work together to get results that mean something to you.

On a daily basis, our role in your Google Ads will include checking your account for improvements, monitoring results of any tests, and modifying keywords, ad copy, extensions, bidding strategies, location settings, campaign settings, bid adjustments, negative targeting and search terms. 

Yes, you do.
Forgive our bluntness.

Google Ads has grown to be a major advertising platform, and while self serve options are still available, the plethora of knobs and dials that can be turned make it next to impossible to spend your budget effectively without expert intervention. Our team of Google Ads specialists have trained for years and have received certifications in Google Advertising to ensure every dollar we spend is being spent well and that every technique we employ is evidence based to get you results. 

Google Ads generally has a 5-day learning period from which you should expect minimal results. We can start to see results as early as 7 days, but we suggest leaving advertising running for at least 4-6 weeks while we optimise and learn how Google and your customers are responding to the campaign before reporting on your results.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business