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How can Businesses Benefit from Using LinkedIn?

Technology has evolved to provide us with a stream of powerful tools that are available for you to reach new customers and connect with existing ones. Each tool has its own audience, purpose, and objectives, and generates different kinds of leads. Social media platforms are great for connecting with your customers and gaining trust from referrals and prospects. However, LinkedIn has many other valuable benefits such as it helps you connect with other companies, potential employees, and networking leads – we’ll get into these a bit further down.

This article will take you through the key benefits of LinkedIn marketing and how to use it as a business owner. Make sure you create (or update) your company page on LinkedIn right after reading this article to start making the most of these benefits.

But firstly…

What is LinkedIn?

Like Facebook, Instagram and Twitter, LinkedIn is a social network. But unlike most social networks, LinkedIn is a professional networking site, designed to help people make business connections, share their industry experiences and insights, and find jobs.

LinkedIn is for anybody and everybody who is interested in taking their professional life more seriously by looking for new opportunities to grow their careers and connect with other industry professionals. Additionally, businesses can leverage the platform to strengthen their B2B marketing and establish a creditable and trustworthy presence online.

LinkedIn is an integral part of many successful businesses because of how effective it is in expanding professional networks.

Why is LinkedIn important for business?

LinkedIn is now the world’s largest professional network on the internet. It is one of the only social media platforms which focuses on the people behind the brand more than the product or service itself. From maintaining your personal brand to generating qualified leads, using LinkedIn is now an important part of being a fully-fledged professional in any industry.

It isn’t just a professional space for bigger companies, LinkedIn has become a valuable resource for smaller businesses in the B2B market. In fact, according to Hubspot, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it can be an essential platform for businesses utilising social media.

The Benefits of LinkedIn Marketing?

There are many benefits to establishing a presence on LinkedIn:

  • engaging with followers and prospects
  • generating leads
  • expanding your business through career opportunities
  • strengthening your public image as reputable and trustworthy. You can follow relevant companies and people, leverage existing relationships, and build new ones to grow your network.

To reap the benefits of LinkedIn and encourage your audience to contact your company, and perceive your brand as a trusted resource, we recommend all our clients set up a company page.

If you want to use LinkedIn to make valuable business connections, enhance your online presence, generate qualified leads, or find top quality talent, you will find the following benefits invaluable to getting your presence known across the LinkedIn platform.

1) It Helps You Rank Higher in Search Engines

When you have a LinkedIn profile, your business name will always rank higher in search engine results pages (SERPS).

Search Engine Optimisation (SEO) is extremely important for businesses today, especially when it comes to acquiring new customers. When you set up your LinkedIn profile, you can include key business information to encourage and promote online visibility.

Additionally, regularly updating your page and optimising posts for SEO can significantly improve your performance in SERPs when people run relevant searches on the internet. This means your business company page is more likely to appear on the first page of Google’s SERPs.

As a result, your company page and website may see an increase in visitor traffic, especially if you include links back to your company website in your posts.

In the example above, although our website is already ranked number one, our LinkedIn page is ranked 4th. Appearing on the first page of a Google SERP is key to gaining visibility.

2) You Can Network

LinkedIn is the ultimate environment for connecting with and building your professional network. Whether you need to find vendors, suppliers, manufacturers, or other third-party resources, LinkedIn’s networking abilities are second to none.

It’s common for businesses to join forces and work on larger projects with other businesses. For example, you may specialise in flooring or roofing, and you may be interested in working for a contractor as part of a larger project. Having a LinkedIn profile allows you to reach out directly and connect with the relevant people in different trades and industries.

Your company page supports you on this endeavour, as you have a trusted resource behind you that shows your network that you are legitimate. The platform is designed to connect people and companies with like interests, so your chances of finding a partner you can trust are increased with the power of the network.

These connections are great for helping your business to source new opportunities and grow.

Networking using LinkedIn

3) Stay Up to Date

Like other social networking sites, LinkedIn aggregates a timeline and you can stay up to date with the latest developments, information, and concepts in your field. This is because connections in your industry, groups and overall network regularly post about what is happening.

Staying up to date helps you keep on top of the latest trends and insights so that you can always satisfy your customers and provide relevant and useful insights that relate to your line of work.

4) Find Employees When You Need Them

LinkedIn is a go-to platform for hiring managers as well as job seekers. When you have a LinkedIn profile, it is easier to find employees. People have more trust in a company that has a LinkedIn profile, and it is typically, one of the first places users go when they are looking for a new job. In fact, approximately 40 million people search for jobs on LinkedIn every week.

LinkedIn members who are seeking employment can search for jobs via LinkedIn, and your company will have a better opportunity to fill any vacant positions with highly qualified employees. Take advantage of this by keeping an active list of open jobs and positions attached to your company page. You are more likely to attract top tier talent based on the quality of your company profile and job descriptions.

So, if you want to attract quality employees, you will need a LinkedIn account.

Employee’s shaking hands

5) Source Qualified Leads

A direct result of optimising your account profile and/or company page and posting relevant and informative content regularly, is the generation of organic leads, as users find and engage with you on LinkedIn.

Even better, businesses can promote their content through paid LinkedIn advertising, enhancing your lead generation efforts further. Paid LinkedIn ads allow you the control the targeting process by combining audience demographic criteria to build your ideal user, including IT decision makers, C-level executives, prospective students, small business owners and more.

You can reach the right audience with the right message to source your qualified leads.

Summary: LinkedIn is one of the most trusted platforms on social media. That trust translates into a more receptive audience. If you learn how to use LinkedIn for your business, you can build a network of qualified leads, converted customers or potential recruits for your company. If you would like to leverage the largest B2B network and learn about how to create a data-driven LinkedIn strategy to scale your business, chat to one of our strategists today.

What is LinkedIn?

LinkedIn is a professional networking site, designed to help people make business connections, share their industry experiences and insights, and find jobs.

Why is LinkedIn important for business?

LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it’s an essential platform for your businesses when it comes to social media.

How can Linkedin benefit my business?

LinkedIn is useful for these 5 reasons: 1) Rank higher in search engines 2) Networking 3) Staying up to date on your industry 4) Finding employees 5) Sourcing qualified leads

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Dean Burns

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Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

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We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

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  • Our target market and how to attract them
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  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!