Technology has led to many different tools that are available for you to reach new customers and connect with existing customers. Each different tool has a specific audience and generates different kinds of leads. Social media is great for connecting with your customers and gaining trust from referrals and other prospects. However LinkedIn has other benefits such as it helps you connect with: other companies; potential employees and networking leads.
It Helps You Rank Higher in Search Engines
When you have a LinkedIn profile, your business name will always rank higher in searches. SEO is so important for businesses today, especially when it comes to getting new customers. When you set up your LinkedIn profile, you can include key aspects of your business, and this will assist your visibility and increase the chances of your business to be presented in the search results when people run relevant searches on the internet.
You Can Network
Sometimes businesses work on larger projects with other businesses. For example, you may specialise in flooring or roofing, and you may be interested in working for a contractor as part of a larger project. Having a LinkedIn profile allows you to network and connect with other people in different trades and industries. These connections are great for helping your business to grow.
Stay Up to Date
You can also stay up to date in your field because others in your industry will post about what is happening. This helps you to stay on top of the latest trends so that you can always satisfy your customers.
Find Employees When You Need Them
When you have a LinkedIn profile, it is easier to find employees when you need them. People have more trust in a company that has a LinkedIn profile. This is one of the first places people go when they are looking for a job in a particular field. If you want to attract quality employees, you will need a LinkedIn account.