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How Important Is a Great Website for a Business?

The importance of a great website should never be underestimated. Your website is your main presence in the online world. In this day and age, businesses that do not have an online presence are seen as lacking integrity/trust and in the eyes of most consumers. When people meet you or hear of your business, the first thing they do is look for your business online. If you don’t have a website, they will likely go to someone who does. Take a look at a few reasons why it is so important to have a website:

Your Customers Expect it

Your customers will expect you to have a website. They want to do a Google Search and find out more about your company, and they want to see examples of your past work. Your website can provide a window into your business and show customers why they should have confidence if they hire you. If you don’t have a website, you will lose a lot of customers because they simply lose trust in companies that they can’t find online.

You Can Grow Your Reach

When you have a website, you can increase your brand awareness and grow your reach. You will find some new customers this way. If you do some targeted digital marketing, you can increase your customer base (you can read more about our digital marketing services that can help you leverage your website to generate a great ROI for your business).

You will want to link your social media pages to your website so that customers and visitors can click links to move between your website and your social media pages. You can also write blog posts about your industry for your customers. They should be SEO optimised so that you reach more people (we can help with this).

You Control How You Present Yourself

You can design and structure your website to show people what is unique about your business. You might include: samples of your work; uploaded photo’s; a slideshow presentation of a recent project; awards or industry associations you have a membership or just showing your team is always a great way to build trust. You can have reviews / testimonials on your website of past clients who are happy with your work.

It Helps You Stay in Touch with Your Clients

If you keep your website up to date by uploading new informative blog posts and photos or videos of your projects, you will be able to stay in touch with your clients. You can also add in interactive polls or surveys on your site to allow your clients to engage with you and provide feedback. People want to feel invested and connected with businesses today, and when you give your clients something that holds their interest, they are likely to recommend you.

It Helps You Get Referrals

Your website is always open, and some people are forced to do their searching late at night. If you have a website, clients and referrals can find you no matter what time of day it is. If they have to wait for business hours to make an appointment or communicate with you, they might choose a different business that is available online. In addition, your clients may want to send referrals to your website so that they can see the quality of the work you do.

You Can Include Your Website on Emails and Flyers

When you do flyers or emails to solicit leads, you want to have a website address to send them to so they can find more information about your business. Most people will check out your website before they give you a call or consider your business. The key is to make sure that your website is clean, professional and easy to read. It should be simple for visitors to find information and ask for more information. Include your website in your marketing materials to maximise your reach.

How can Business Assist help?

Business Assist can provide a website to cater for any budget and any level of complexity. If you want a simple WordPress website for your business then we can develop this from $5,000+GST or if you have more complicated requirements or a very large website we can also tailor a proposal for you. Our team have project managed and/or built over 700 websites so you have peace of mind that you are in skilled and experienced hands!

Please see some of our sample websites here. If you would like to speak with one of our website experts please leave your details here.

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Free 25 Page eBook

Download the Influencing Your Digital Marketing Metrics ebook

Growth in numbers translates to growth in business, learn about the digital marketing KPI’s that can dramatically boost your business trajectory.

Where to from here?

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business

Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
  • Our target market and how to attract them
  • Brand Strategy Marketing
  • Social Media
  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!