The importance of a great website should never be underestimated. Your website is your main presence in the online world. In this day and age, businesses that do not have an online presence are seen as lacking integrity/trust and in the eyes of most consumers. When people meet you or hear of your business, the first thing they do is look for your business online. If you don’t have a website, they will likely go to someone who does. Take a look at a few reasons why it is so important to have a website:
Your Customers Expect it
Your customers will expect you to have a website. They want to do a Google Search and find out more about your company, and they want to see examples of your past work. Your website can provide a window into your business and show customers why they should have confidence if they hire you. If you don’t have a website, you will lose a lot of customers because they simply lose trust in companies that they can’t find online.
You Can Grow Your Reach
When you have a website, you can increase your brand awareness and grow your reach. You will find some new customers this way. If you do some targeted digital marketing, you can increase your customer base (you can read more about our digital marketing services that can help you leverage your website to generate a great ROI for your business).
You will want to link your social media pages to your website so that customers and visitors can click links to move between your website and your social media pages. You can also write blog posts about your industry for your customers. They should be SEO optimised so that you reach more people (we can help with this).
You Control How You Present Yourself
You can design and structure your website to show people what is unique about your business. You might include: samples of your work; uploaded photo’s; a slideshow presentation of a recent project; awards or industry associations you have a membership or just showing your team is always a great way to build trust. You can have reviews / testimonials on your website of past clients who are happy with your work.
It Helps You Stay in Touch with Your Clients
If you keep your website up to date by uploading new informative blog posts and photos or videos of your projects, you will be able to stay in touch with your clients. You can also add in interactive polls or surveys on your site to allow your clients to engage with you and provide feedback. People want to feel invested and connected with businesses today, and when you give your clients something that holds their interest, they are likely to recommend you.
It Helps You Get Referrals
Your website is always open, and some people are forced to do their searching late at night. If you have a website, clients and referrals can find you no matter what time of day it is. If they have to wait for business hours to make an appointment or communicate with you, they might choose a different business that is available online. In addition, your clients may want to send referrals to your website so that they can see the quality of the work you do.
You Can Include Your Website on Emails and Flyers
When you do flyers or emails to solicit leads, you want to have a website address to send them to so they can find more information about your business. Most people will check out your website before they give you a call or consider your business. The key is to make sure that your website is clean, professional and easy to read. It should be simple for visitors to find information and ask for more information. Include your website in your marketing materials to maximise your reach.
How can Business Assist help?
Business Assist can provide a website to cater for any budget and any level of complexity. If you want a simple WordPress website for your business then we can develop this from $5,000+GST or if you have more complicated requirements or a very large website we can also tailor a proposal for you. Our team have project managed and/or built over 700 websites so you have peace of mind that you are in skilled and experienced hands!