How to Choose an Agency for your Google Ads Management

Navigating Google Ads can be a minefield; there’s a lot to learn and one small error is as wasteful as simply flushing your money.

If you plan to launch Google Ads and are unsure what you’re doing, take a step back and consider working with an agency.

Perhaps you already have?

If you’re on the lookout for an agency and you’re wondering how to choose an agency for your Google Ads Management, here’s some great advice to make sure you pick one that will do the job right, won’t overcharge and won’t bombard you with data so you’re too overwhelmed to ask questions.

Let’s take a look…

What are Google Ads?

First off, we’ll quickly explain what Google Ads are for the newbies in the room.

Google Ads are the paid spots at the top, bottom, or side in search results. Other search engines are available, but due to their popularity we’re going to focus solely on Google and let’s face it, that’s what you’re here for anyway.

a graphic of Google Ads

Below is a screenshot of an example indicating where ads are placed and how to spot them against organic listings that don’t have ‘Ad’ in their result.

All the content in these listings has been provided by the business to indicate to users searching applicable keywords in their campaign that this is the URL they want.

if you’re looking for a hotel in Melbourne look no further, you’ve found it and here’s why we’re special” etc.

How can Google Ads help a business?

“Google Ads is one of the most powerful digital advertising channels which encompasses search, display, shopping and video.” source

Google Ads are a great way to market a business because you can:

  • Target lower down the funnel, at customers that are ready to buy/sign up
  • Edit content and see immediate changes (as opposed to organic that takes time)
  • Control and schedule content changes to promote short-term events/offers
  • Get your brand/business to top of Google very quickly (as opposed to organic that takes time

So, what’s the problem? It sounds great, right?

Yes, but your campaign/s needs to be set up and optimised or else you can be in serious danger of metaphorically lighting a wad of cash on fire.

The way to ensure you run a successful Google Ads campaign is with excellent Google ads management. If you’re new to Google Ads and aren’t sure how to do that, then opting to work through a Google Ads Agency is an excellent option.

What is a Google Ads Agency?

A Google Ads Agency is typically a digital marketing agency that can build, run and optimise your Google Ads campaigns for you.

They’ll do this through:

  • Keyword research
  • Competitor research
  • Strategy and planning
  • Analysis
  • Optimisation
  • Managing KPIs
  • Reporting

With the growth of digital marketing across the globe, digital marketing agencies have sprung up across cities and towns, but finding the right one for you can be a tricky prospect.

a graphic of a Google Ads Agency

You need to make sure you find a Google Ads management agency that will look after your interests, listen to your needs, measure your selected KPIs, and more importantly – provide a positive return on investment.

So, how do you find the right Google Ads Agency for you?

Here’s How to Find the Right Google Ads Agency

Beware – searching ‘Google Ads Agency in Melbourne’ is going to result in a lot of companies, particularly aggressive agencies running their own Google Ads campaigns on that keyword. You’ll be bombarded with agencies – so which one do you pick?

We’d recommend reviews. Ratings, reviews – whatever you want to call them.

The best way to do that is through an aggregator. There are marketing agency review aggregators out there and 2 of the best ones are:

  • Clutch
  • The Manifest

You can use these review systems to either find a Google Ads management agency to work with or check in on an agency you’ve already heard about.

This enables you to do your due diligence and feel confident you have selected a Google Ads agency that has strong ratings and has proven effective with other clients.

So, to make it easy for you, who is one of the Top Rated Google Ads Agencies in Melbourne according to those sites?

Who is one of the Top Rated Google Ads Agencies in Melbourne?

We are!

According to Manifest (a business blog that features top firms and agencies across the globe), we are among the top PPC agencies in Melbourne.

To date, on the Manifest platform, we have gathered the most reviews in the industry with feedback such as:

“We’ve had to hire more staff to support the business they’ve generated, which is a testament to their success.”

“The investment of time Business Assist has committed to understanding our business is impressive.”

We’re proud of the work we have completed for our clients and encourage them to provide feedback when possible.

It’s another reason why we have 5/5 stars on Google.

We have also been rated as one of Clutch’s top 15 Australian Marketing companies.

If your business could benefit from Digital marketing support or you need help from a Google Ads Agency.

A Business that has used Google Ads to grow – A Case Study

Here’s an example of a Business Assist client – PorterVac, a specialist in roofing and gutters, that opted to reduce their budget for logistical reasons. Once they were ready to bump up their budget, it had a strong impact on their traffic and conversions.

The line in the graph below indicates when they increased their budget and you can visibly see the increase in users and conversions on the site.

If you’re a numbers person and you want some hard data, here you go:

  • Users up 94%
  • Conversions up 87%
  • CPC down 22%

*Compared to the previous period

Need more proof of the value of Google AdWords?

A legal client of Business Assist saw an increase of 400-600% in conversions via their Google AdWords channel. With no additional advertising spend!

This was achieved with both focused and regular Google Ads optimisation and conversion rate optimisation, with a particular focus on the development of targeted landing pages and split testing.

An insurance client of Business Assist launched with our agency on Google AdWords and now sees 90% of their leads come through this channel. It has enabled the team to grow by 700%!

Could your business benefit from Google Ads management? If you’re unsure, the answer is most definitely, yes!

Why not try a free 45-minute digital strategy session with one of the top PPC agencies in Melbourne?

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Download the Influencing Your Digital Marketing Metrics ebook

Growth in numbers translates to growth in business, learn about the digital marketing KPI’s that can dramatically boost your business trajectory.

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We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

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