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How to Choose an Agency for your Google Ads Management

Navigating Google Ads can be a minefield; there’s a lot to learn and one small error is as wasteful as simply flushing your money.

If you plan to launch Google Ads and are unsure what you’re doing, take a step back and consider working with an agency.

Perhaps you already have?

If you’re on the lookout for an agency and you’re wondering how to choose an agency for your Google Ads Management, here’s some great advice to make sure you pick one that will do the job right, won’t overcharge and won’t bombard you with data so you’re too overwhelmed to ask questions.

Let’s take a look…

What are Google Ads?

First off, we’ll quickly explain what Google Ads are for the newbies in the room.

Google Ads are the paid spots at the top, bottom, or side in search results. Other search engines are available, but due to their popularity we’re going to focus solely on Google and let’s face it, that’s what you’re here for anyway.

a graphic of Google Ads

Below is a screenshot of an example indicating where ads are placed and how to spot them against organic listings that don’t have ‘Ad’ in their result.

All the content in these listings has been provided by the business to indicate to users searching applicable keywords in their campaign that this is the URL they want.

“If you’re looking for a hotel in Melbourne look no further, you’ve found it and here’s why we’re special” etc.

How can Google Ads help a business?

“Google Ads is one of the most powerful digital advertising channels which encompasses search, display, shopping and video.” source

Google Ads are a great way to market a business because you can:

  • Target lower down the funnel, at customers that are ready to buy/sign up
  • Edit content and see immediate changes (as opposed to organic that takes time)
  • Control and schedule content changes to promote short-term events/offers
  • Get your brand/business to top of Google very quickly (as opposed to organic that takes time

So, what’s the problem? It sounds great, right?

Yes, but your campaign/s needs to be set up and optimised or else you can be in serious danger of metaphorically lighting a wad of cash on fire.

The way to ensure you run a successful Google Ads campaign is with excellent Google ads management. If you’re new to Google Ads and aren’t sure how to do that, then opting to work through a Google Ads Agency is an excellent option.

What is a Google Ads Agency?

A Google Ads Agency is typically a digital marketing agency that can build, run and optimise your Google Ads campaigns for you.

They’ll do this through:

  • Keyword research
  • Competitor research
  • Strategy and planning
  • Analysis
  • Optimisation
  • Managing KPIs
  • Reporting

With the growth of digital marketing across the globe, digital marketing agencies have sprung up across cities and towns, but finding the right one for you can be a tricky prospect.

a graphic of a Google Ads Agency

You need to make sure you find a Google Ads management agency that will look after your interests, listen to your needs, measure your selected KPIs, and more importantly – provide a positive return on investment.

So, how do you find the right Google Ads Agency for you?

Here’s How to Find the Right Google Ads Agency

Beware – searching ‘Google Ads Agency in Melbourne’ is going to result in a lot of companies, particularly aggressive agencies running their own Google Ads campaigns on that keyword. You’ll be bombarded with agencies – so which one do you pick?

We’d recommend reviews. Ratings, reviews – whatever you want to call them.

The best way to do that is through an aggregator. There are marketing agency review aggregators out there and 2 of the best ones are:

  • Clutch
  • The Manifest

You can use these review systems to either find a Google Ads management agency to work with or check in on an agency you’ve already heard about.

This enables you to do your due diligence and feel confident you have selected a Google Ads agency that has strong ratings and has proven effective with other clients.

So, to make it easy for you, who is one of the Top Rated Google Ads Agencies in Melbourne according to those sites?

Who is one of the Top Rated Google Ads Agencies in Melbourne?

We are!

According to Manifest (a business blog that features top firms and agencies across the globe), we are among the top PPC agencies in Melbourne.

To date, on the Manifest platform, we have gathered the most reviews in the industry with feedback such as:

“We’ve had to hire more staff to support the business they’ve generated, which is a testament to their success.”

“The investment of time Business Assist has committed to understanding our business is impressive.”

We’re proud of the work we have completed for our clients and encourage them to provide feedback when possible.

It’s another reason why we have 5/5 stars on Google.

We have also been rated as one of Clutch’s top 15 Australian Marketing companies.

If your business could benefit from Digital marketing support or you need help from a Google Ads Agency.

A Business that has used Google Ads to grow – A Case Study

Here’s an example of a Business Assist client – PorterVac, a specialist in roofing and gutters, that opted to reduce their budget for logistical reasons. Once they were ready to bump up their budget, it had a strong impact on their traffic and conversions.

The line in the graph below indicates when they increased their budget and you can visibly see the increase in users and conversions on the site.

If you’re a numbers person and you want some hard data, here you go:

  • Users up 94%
  • Conversions up 87%
  • CPC down 22%

*Compared to the previous period

Need more proof of the value of Google AdWords?

A legal client of Business Assist saw an increase of 400-600% in conversions via their Google AdWords channel. With no additional advertising spend!

This was achieved with both focused and regular Google Ads optimisation and conversion rate optimisation, with a particular focus on the development of targeted landing pages and split testing.

An insurance client of Business Assist launched with our agency on Google AdWords and now sees 90% of their leads come through this channel. It has enabled the team to grow by 700%!

Could your business benefit from Google Ads management? If you’re unsure, the answer is most definitely, yes!

Why not try a free 45-minute digital strategy session with one of the top PPC agencies in Melbourne?

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Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
  • Our target market and how to attract them
  • Brand Strategy Marketing
  • Social Media
  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!