Our clients have a stable but growing interest in the Meta Ads platform. Love or hate them, their advertising potential is inarguable, and we wanted to highlight the performance of a Meta Ads client of ours.
Their business pipeline grew by expanding to a new geographic area and utilising our digital marketing agency’s expertise.
Here’s our Case Study:
Rent Busters is a first-home buyer champion, guiding clients through the home-building process in Melbourne. They wanted to expand their influence beyond their well-established base in Bunbury, zeroing in on a region experiencing a boom in housing construction: Busselton.
They sought expert marketing guidance through Business Assist to navigate this distinct market and to effectively communicate their value proposition of helping first-home buyers achieve their dreams, even amidst previous financial rejections.
The Approach
Market Research & Needs Analysis
Rent Busters identified a clear objective: tap into the Busselton market and replicate their Bunbury success by aiding potential homeowners, especially those unsuccessful in securing finance.
To achieve this, Rent Busters planned to leverage the precision targeting capabilities of Meta Ads, focusing on the Busselton region’s specific postcodes.
Key Activities:
- Conducting industry research to understand market trends and consumer preferences.
- Analysing the digital marketing strategies of top competitors to identify best practices.
- Identifying target audience demographics, interests, and online behaviour for personalised marketing campaigns.
- Highlighting Rent Busters’ distinct advantages through competitor analysis.
Digital Marketing Strategies and Plan
Based on the insights gathered, Business Assist developed a Meta Ads plan for Rest Busters, focusing on a specifically curated audience profile to match their expansion into Busselton.
By segmenting ad sets and designing compelling creative assets, we aimed to engage potential homeowners effectively, especially those previously overlooked by financial institutions, to strengthen the client’s market presence.
The Results
Generated 27 high-quality leads within 30 days of launch.
The campaign surpassed previous campaign outcomes in such an early stage.
It continues to deliver highly qualified and relevant leads.
A CPL of $100 (within the client’s KPIs)
Feedback from the Client
“The team at Business Assist are fantastic to collaborate ideas with. They listen, act and provide a strategy based on market research and results. In a competitive market like property, testing and optimising our campaigns on Meta has been integral to converting more leads and getting results.”
How to help your business with Meta Ads
If you would like help, advice, or guidance on your advertising campaigns through the Meta platforms or elsewhere, our digital marketing experts are happy to help. And why not sign up for a complimentary 45-minute strategy session – obligation-free?
