A Melbourne-based Buyer’s Agent enlisted the expertise of our digital marketing professionals to expand their business operations.
They had already invested in Google Ads, and believed increasing their budget was the next logical step.
To refine their Google Ads strategy and enhance their return on investment, they sought to collaborate with a digital marketing agency. However, our innovative recommendations not only surprised them but also significantly improved their bottom line.
Here’s how (and why) we pivoted their ads budget away from their existing Google Ads campaigns and redirected it to Meta Ads.
Here’s our Case Study:
Advantage Property Consulting, a Melbourne-based agency specialising in representing property buyers, has long invested in paid advertising campaigns. Despite their experience, the company faced challenges with achieving a sustainable ROI, leading to a need for expert advice and management to enhance their digital marketing effectiveness.
Seeking to refine their approach, Advantage PropertyConsulting engaged Business Assist to overhaul their digital marketing strategies. Business Assist’s expertise in digital solutions offered the necessary insight to restructure Advantage Property Consulting’s paid advertising initiatives, aiming for a more profitable and sustainable outcome.
The Approach
Market Research & Needs Analysis
Advantage PropertyConsulting was focused on a two-fold objective: to boost their lead generation and reduce the Cost Per Lead (CPL). Previously, all their efforts, including Google Ads, had not yielded the desired improvements in channel performance.
They were committed to overturning these outcomes and enhancing their return on investment in paid advertising.
Key Activities:
- Conducting industry research to understand market trends and consumer preferences.
- Analysing the digital marketing strategies of top competitors to identify best practices and gaps in the market.
- Identifying target audience demographics, interests, and online behaviour for personalised marketing campaigns.
- Highlighting Advantage Property Consulting’s distinct advantages through competitor analysis.
Digital Marketing Strategies and Plan
Through an in-depth Business Needs Workshop, we gauged that Advantage Property Consulting’s initial strategy was focused on enhancing its Google Ads performance. However, our experience representing businesses within the property industry and fresh analysis suggested a pivot:
Leverage Meta Advertising Channels: Recognising the superior alignment of property advertising with Meta platforms, we recommended a shift in ad spend towards these channels for better targeting and engagement.
Enhanced Digital Presence and Engagement: To address website limitations in visitor conversion, we recommended a holistic approach with alternative engagement methods – in this case; Meta Lead Ads
Meta Ads
We developed new strategic, and tactical campaigns, ad sets, and creative assets, harnessing the power of Meta’s Lead Ads. Our approach involved crafting a target audience profile that matched the client’s ideal demographic and reallocating the budget from Google Ads to engage prospects on Meta channels more effectively.
The Results
Generated 28 new high-quality leads within a 10-day timeframe.
Achieved a rapid turnaround through strategic pivot.
Secured an ongoing lead generation solution for future property development projects.
Goal achieved for the client: Increased ROI and decreased CPL, generating a long-term, sustainable marketing solution.
Feedback from the Client
“We were amazed at the campaign development and launch. We had a large amount of qualified warm leads coming to us immediately.”
How to help your business with Meta Ads
If you would like help, advice, or guidance on your advertising campaigns through the Meta platforms or elsewhere, our digital marketing experts are happy to help. And why not sign up for a complimentary 45-minute strategy session – obligation-free?
