Harness the power of the largest B2B network to generate high-quality leads with data-driven and creative advertising.

Leverage the largest and most effective B2B network through LinkedIn ads by getting in front of working professionals and industry specialists to scale your business with qualified leads.

Happy LinkedIn Advertising Clients

How can LinkedIn Advertising help your business?

Key benefits:

How do we become thought leaders?

We need to reach specific roles within specific companies

We need more B2B leads

How do we re-engage with professionals?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is LinkedIn Advertising?

LinkedIn Advertising in a paid B2B marketing strategy that offers access to industry professionals and companies across all business sectors and fields. LinkedIn advertising supports small and large businesses in the professional market to connect with the right audience, deliver targeted messaging and secure loyal customers.

With highly unique and tailored targeting possibilities, businesses can forensically target the most valuable demographics to generate high-quality leads and maximize their ROI, using various ad options such as carousel ads, video ads and more.

Results We've Achieved

55%

of targeted keywords in Top 3

300%

of targeted keywords in Top 3

500%

of targeted keywords in Top 3

Specifically What we do

Personal profile development

Company profile development

Identification & joining of most suitable groups

LinkedIn campaign manager set up

Media calendar development

Creative & copy development

Sponsored content advertising

Audience targeting

Budget distribution and management

Ongoing campaign optimisation

Ongoing advertising management

InMail content set up and monitoring

InMail messaging

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

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PorterVac Dave Porter

Industry: Trades

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Norstar by James Sailah

Industry: Recycling

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Luminary by Marty Drill

Industry: Agency

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Mark Leonard Plumbing by Mark Leonard

Industry: Trades

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Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

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PorterVac by Brayden Cameron

Industry: Trades

LinkedIn Advertising FAQs

LinkedIn hosts a community of more than 500 million business professionals which means no matter who your B2B customers are, they are almost certainly on the platform. The depth of filters and targeting parameters allows you to connect with the right prospects and deliver the right message.

The most publicised difference between LinkedIn and other social network is its audience. Advertising to LinkedIn’s network allows you to reach key decision makers that are much more likely to convert rather than those on Meta that are likely to have less decision-making capability.

Within LinkedIn Advertising you have the option to use video, images or promoted content ads. These include Sponsored InMail, Text Ads, Carousel Ads, Dynamic Ads, Sponsored Content and more. You can get creative with your ads and use data-driven insights to identify which type of ads resonate with your target audience.

The targeting opportunities that exist through LinkedIn advertising allows businesses to target their ads based on specific variables such as job title, job function, company name, company size, industry, skill degree type and name and so more much. Businesses can match their targeting search to their desired fit supporting a pool of valuable and qualified leads.

LinkedIn advertising costs vary per advertiser and are typically influenced by target audience, bid and ad relevance score. LinkedIn will charge based on cost per click, cost per 1,000 impressions and cost per send. While you can choose how much to allocate towards your LinkedIn ads, you can control ad spend by setting a total budget, daily budget or setting a bid.

Where to from Here?

Learn more

LinkedIn Ads is a big topic, continue learning about it by clicking on one of our blogs here.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business