Supercharge your marketing efforts with an automated, scalable and repeatable marketing automation funnel.
Happy Marketing Automation Clients
How can Marketing Automation help your business?
We don’t have enough sales people
We don’t get enough value out of our database
Our sales process needs help
We don’t know how to re-engage customers
Our return customer rate is very poor
We struggle to upsell additional products/services
Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.
To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.
We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.
What is Marketing Automation?
Marketing Automation is a systematised process that manages multifunctional campaigns across channels, automatically. In its most basic form, marketing automation uses predefined conditions to automate steps in a marketing process designed to streamline and simplify communications, processes, messaging, and contact CRM information.
The most common use of Marketing Automation is to nurture leads along the sales process with a sequence of emails.
Implementing automation allows organisations to market on multiple channels with multiple messages all whilst automating repetitive tasks to maximise efficiency. Automated messages can be sent out across: email; text; social and web, according to a set of instructions that are customised and tailored to achieve the greatest results.
Specifically What we do
Targeting and segmentation
Automated sales follow up
Free Digital Strategy Session
Client Case Studies
Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019
increase in request a call back conversion rates
increase in request a call back form submissions
increase in contact page conversion rates
increase in contact page goal completions
PorterVac’s Journey Of Growing 500%
By Partnering With Business Assist
PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.
PorterVac Dave Porter
Norstar by James Sailah
Luminary by Marty Drill
Mark Leonard Plumbing by Mark Leonard
Adviceline Injury Lawyers by Lisa Aughsteen
PorterVac by Brayden Cameron
Marketing Automation FAQs
Allocating extra money into marketing strategies will not always provide the greatest return if it is not the right strategy to solve business problems. A targeted marketing automation strategy could be the right answer.
Whilst sending out regular communications to your database is a great first step, its only the tip of the iceberg when it comes to building a relationship with your prospects and customers. Using automation can put your email strategy into overdrive by sending the right information to the right people at the exact right time they need to hear it, as opposed to lumping all contacts into the same category. Your database will always be broken down into people who are not ready, kind of ready and ready to convert and each group needs its own unique type of communication.
This is an advanced technique which allows you to attach a dynamic score to each contact. This score can automatically adjust and trigger subsequent events such as, an SMS to your sales team or an email to customer service. The value here is in being able to tackle an opportunity while its hot, and prevent a negative customer experience from those who are beginning to become disengaged.
A series of strategic emails sent out at varying time frames that can take many forms such as; to educate, to build trust and connection, to offer discounts or cross sell, to re-engage or to boost the customer experience with personalisation.
What is a lead magnet?
How can marketing automation help my sales team?
A reason for someone to exchange their personal details with you. Creating one requires knowledge around; your customers needs, well written content, a form and landing page or popup, a delivery mechanism (this is your email sending tool) and a marketing automation platform to sync contacts with your overarching strategy.
By using an automated process your sales team can communicate with each lead instantly using personalised information, from there as the lead progresses they can lead score them to determine how likely that lead is to convert, once a quote has been sent a quote follow up sequence can be implemented followed by finally a customer retention series using key dates.
Where to from Here?
Marketing Automation is a big topic, continue learning about it by clicking on one of our blogs here.
Book Your Digital Strategy Session
Free 45 Minute Digital Strategy Session
We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs