Supercharge your marketing efforts with an automated, scalable and repeatable marketing automation funnel.

Automate the progression of prospects from browser to converter with Marketing Automation, effectively increasing the number of leads/sales coming into your business whilst simultaneously improving lead quality.

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Happy Marketing Automation Clients

How can Marketing Automation help your business?

Key benefits:

Increase the conversion rate from leads to sales

Increase customer retention and lifetime value

Save time & costs managing repetitive processes

Automatically trigger actions based on schedules and customer behaviour

Deliver more relevant experiences to prospects & customers

  • We don’t have enough sales people
  • We don’t get enough value out of our database
  • Our sales process needs help
  • We don’t know how to re-engage customers
  • Our return customer rate is very poor
  • We struggle to upsell additional products/services

Our Approach

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Customised Digital Marketing

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

approach2

Focus On Conversions

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

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We Value Our Client Partnerships

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What are Marketing Automation?

Marketing Automation is a systematised process that manages multifunctional campaigns across channels, automatically. In its most basic form, marketing automation uses predefined conditions to automate steps in a marketing process designed to streamline and simplify communications, processes, messaging, and contact CRM information.

The most common use of Marketing Automation is to nurture leads along the sales process with a sequence of emails.

Implementing automation allows organisations to market on multiple channels with multiple messages all whilst automating repetitive tasks to maximise efficiency. Automated messages can be sent out across: email; text; social and web, according to a set of instructions that are customised and tailored to achieve the greatest results.

 

Results We've Achieved

55%

of targeted keywords in Top 3

sswm.com.au

300%

revenue Growth in just 12 months

portervac.com.au

500%

leads in 1 month with and ROI of 13 times

rentbustersperth.com.au

Specifically What We Do

Lead nurturing

Database marketing

Targeting and segmentation

Trigger-based marketing

Email marketing

Lead magnets

Lead routing

Lead scoring

Retention strategies

Automated sales follow up

Free Digital Strategy Session

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Client Case Studies

PorterVac’s Journey Of Growing 500% By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

Read more

PorterVac

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019
159% increase in contact page conversion rates
24% increase in contact page goal completions
755% increase in request a call back conversion rates
309% increase in request a call back form submissions
PorterVac
by Brayden Cameron
Industry: Trades
Adviceline Injury Lawyers
by Lisa Aughsteen
Industry: Law
Mark Leonard Plumbing
by Mark Leonard
Industry: Trades
Luminary
by Marty Drill
Industry: Agency
Norstar
by James Sailah
Industry: Recycling
PorterVac
Dave Porter
Industry: Trades

Marketing Automation FAQ's

Why would I use Marketing automation?

Allocating extra money into marketing strategies will not always provide the greatest return if it is not the right strategy to solve business problems. A targeted marketing automation strategy could be the right answer.

I already send out emails each month, how does this differ?

Whilst sending out regular communications to your database is a great first step, its only the tip of the iceberg when it comes to building a relationship with your prospects and customers. Using automation can put your email strategy into overdrive by sending the right information to the right people at the exact right time they need to hear it, as opposed to lumping all contacts into the same category. Your database will always be broken down into people who are not ready, kind of ready and ready to convert and each group needs its own unique type of communication.

What is lead scoring?

This is an advanced technique which allows you to attach a dynamic score to each contact. This score can automatically adjust and trigger subsequent events such as, an SMS to your sales team or an email to customer service. The value here is in being able to tackle an opportunity while its hot, and prevent a negative customer experience from those who are beginning to become disengaged.

What is lead nurturing?

A series of strategic emails sent out at varying time frames that can take many forms such as; to educate, to build trust and connection, to offer discounts or cross sell, to re-engage or to boost the customer experience with personalisation.

What is a lead magnet?

A reason for someone to exchange their personal details with you. Creating one requires knowledge around; your customers needs, well written content, a form and landing page or popup, a delivery mechanism (this is your email sending tool) and a marketing automation platform to sync contacts with your overarching strategy.

How can marketing automation help my sales team?

By using an automated process your sales team can communicate with each lead instantly using personalised information, from there as the lead progresses they can lead score them to determine how likely that lead is to convert, once a quote has been sent a quote follow up sequence can be implemented followed by finally a customer retention series using key dates.

Where to from here?

Learn more

Marketing Automation is a big topic, continue learning about it by clicking on one of our blogs here.

Book Your Digital Strategy Session

What you'll get

  • 1Website Audit
    A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s
  • 2Industry Strategies
    An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings
  • 3Spy on your competitor’s
    A sneak-peak at what your competitors are doing online
  • 4Success framework
    A digital marketing success framework tailored to your business

Free 45 Minute Digital Strategy Session

    We'll get in touch with you to arrange a time for your session and gain some initial background on your business needs