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Measure your SEO KPIs with this free Google Looker Studio Template

We recently published a blog post all about the Important KPIs to measure SEO Growth in which we included a video breaking down SEO, how it’s measured and how to boost rankings and monitor your growth.

Here’s the video in case you haven’t seen it.

Please note, since the production of this video and our initial blog post, Google has since updated Data Studio to Looker Studio and Universal Analytics to GA4. This has altered some of the applicable key metrics and, where possible, we have referenced that.

We thought we’d go even further. We’re not going to stop at telling you what KPIs to measure, but here’s how to measure them – quickly with a free Google Looker Studio template that specifically monitors SEO KPIs.

What is Google's Looker Studio?

Previously known as Google Data Studio, Google’s Looker Studio is a free software from Google that is customisable and provides reports and real-time dashboards full of whatever data set you choose.

You can use Google Looker Studio for monitoring AdWords performance, Meta ads reports, website metrics and so much more.

Google Looker Studio logo

It integrates with many different brands of software and reporting tools and can be connected with a third party like Zapier to make non-integrated connections possible – like Meta.

If you have Google Analytics, Google AdWords and Google Search Console accounts, then Google’s Looker Studio is the perfect place to run reports and display data in easy to manage graphs and charts.

As such, it’s a popular choice among agencies and in-house marketing teams who want a great piece of software and want to use the budget somewhere else.

Google Looker Studio for tracking KPIs of SEO

As we mentioned above, you can connect Google Looker Studio with your Google Analytics and Google Search Console accounts and in doing so, you can use Looker Studio to create a dashboard or report that displays the KPIs we have mentioned in this post.

We’re talking stats like:

  • Organic bounce rate
  • Organic conversion rate
  • Organic visibility
  • Top Organic Keyword Rankings

When you create an account within Google Data Studio it does have some templates available, but this one is specifically tailored to track organic KPIs.

And we’ve provided space for your own analysis, whether this is for your clients or your bosses.

Feel free to make a copy for yourself and rebrand in your own style.

Free Google Looker Studio Template for Measuring SEO KPIs

To access our Google Data Studio Template for SEO KPIs visit this link.

We have provided a helpful breakdown and instructions on how to connect appropriate software to the dashboard and how to download this dashboard for your own use.

Make sure to make a copy of this dashboard by clicking on ‘more options’ in the hamburger menu and select ‘copy report’. Google will help you do the rest.

Now you can visualise how you have boosted rankings and grown your website’s traffic in one handy report.

A looker studio template

Measuring and reporting on SEO KPIs is essential to ensure you’re investing your time and budget correctly and growing profitable traffic to your website.

Our report can help, but if you need more help understanding SEO or want someone to manage it for you by taking the next step in your digital marketing, then Business Assist can help.

Try a free 45-minute digital strategy session

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Download the Influencing Your Digital Marketing Metrics ebook

Growth in numbers translates to growth in business, learn about the digital marketing KPI’s that can dramatically boost your business trajectory.

Clients we've worked with

Free 25 Page eBook

Download the Influencing Your Digital Marketing Metrics ebook

Growth in numbers translates to growth in business, learn about the digital marketing KPI’s that can dramatically boost your business trajectory.

Clients we've worked with

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Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

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Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
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  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!