Mildura Functions Group is a Mildura based operator of a number of hostpitality venues. Business Assist helpd the business with creating an over archiing brand for their various venues, and to drive enquiries and bookings for the venues.
The owner of 3 venues in Mildura came to Business Assist wanting to add more functions into his venues. The 3 venues each had completely positions in the market and theor websites were not suitable to drive function leads. So Business Assist created a new brand focused on positioning the “Mildura Function Group” as a company with multiple function rooms and developed a conversion targeted landing page. Google Ads (Search and Display) were developed and launched.
- The initial testing was of two different logos. A more corporate logo and a trendier more “fun” logo. Interestingly, the fun logo dominated testing delivering double the function leads
- Multiple “hero images” were tested
- Shorter and longer pages were also tested
- 84,964 impressions generated in the Mildura area in 5 months
- 1,339 hits on the landing page in 5 months
- 150 high quality function leads delivered at $32 per lead