Norstar are a major Melbourne based Metal Recycling business handling both domestic and commercial scrap metal, as well as Bin Services and even export of scrap. Business Assist created a number of focused landing pages around collection and Bin services to drive their Google Ads conversion rates up significantly.
- Initial testing mainly focused on images and headlines however it was quickly identified that separate landing pages were required for each different service offered and also types of metals
- Current testing is focused more on copy and call to actions
- A conversion rate increase of 345% was achieved compared with the previous website (a new website has been subsequently developed by Business Assist)
- Ads spend has been increased to capitalise on the significantly improved conversion rates