Extract more value from your website with Search Engine Optimisation

Yes, for your business to be successful online it needs to rank well in Google. However, we focus on generating impressions and clicks to your website from keywords that are the most attractive to your business. And when 90% of users only click on search results on the first page in Google, it is crucial that you have an effective SEO Plan

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Happy SEO Clients

Why is SEO important?

Key benefits:

Organic search results gain trust and authority from users

SEO generates long term value from your website (ie by generating sales or leads)

Even small businesses can focus on a niche and “corner” the market with great organic search results

It allows you to identify content development opportunities

  • No visibility of your website in the search results?
  • Your website is not generating an ROI?
  • Website used to rank well, but doesn’t anymore?
  • Don’t know what content you should be developing?

Our Approach


Customised Digital Marketing

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.


Focus On Conversions

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.


We Value Our Client Partnerships

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is the Service?

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic”.

Great SEO should provide your business with the opportunity to increase sales via growth – it isn’t just about increasing your rankings. It is about increasing the rankings for keywords that will deliver measurable results to YOUR business.  We make sure that your potential customers will see your website in Google!


Results We've Achieved


of targeted keywords in Top 3



revenue Growth in just 12 months



leads in 1 month with and ROI of 13 times


Specifically What We Do

On-page SEO

On Page SEO is the part of the process that focuses on your website – the content and structure.

We create an on-page optimisation plan to create a cohesive, UX-focused and SERP optimised website. This includes: Metadata optimisation; internal linking; content development etc.

  • SEO content writing services
  • Competitor research
  • Rich snippets and Schema markup

Technical SEO

  • This is the process where the functionality and quality user experience of your site is maintained,
  • We create a technical SEO Plan that will consistently monitor the health of your site using sophisticated analytics platforms, carrying out regular optimisations that include: site security; sitemap optimisation, removal of 404 errors and internal linking issues, checking, implementing and removing canonical tags, alt attribute optimisation, improving page speed, solving 301 redirects, and implementing robots.txt.
  • Technical SEO is an ongoing process that needs expert and consistent analysis and implementation to ensure that your website is providing a quality experience to users.
  • Local SEO optimisation and Google My Business management
  • Metadata optimisation
  • Backlink analysis
  • UX Improvement
  • Blogger outreach
  • Other Off-page SEO
  • Infographic development
  • Meta Description Testing
  • Website speed optimisation

How we deliver and plan our SEO services

Business Needs Analysis

It is crucial that we conduct a workshop with our team and yours to fully understand your position in the market, your target market and your key product/service offerings.

Keyword Research

The next stage is comprehensive keyword research. We are not just looking for the keywords with the highest search volume, we also analyse the level of competition and the search intent of the keyword to develop an overall “attractiveness score”

Competitor Research

Once we have a comprehensive keyword research report, we then conduct a competitor analysis to identify which competitors are ranking well for the attractive keywords. These competitors will provide us with a good benchmark for our SEO efforts

Keyword Mapping

We then “map” the attractive keywords to the most relevant web pages on the website

Content Development opportunities report

Often there are a number of attractive keywords that do not have a relevant web page so we then develop a Content Development opportunities report. This report will guide the content strategy for the development of new web pages and/or new blog posts

Develop the SEO Plan

Once all this is completed, we then provide you (and our SEO Team) with a clear plan for the allocation of resources for your SEO

Free Digital Strategy Session

Website Audit

Strategies in YOUR industry

Spy on YOUR competitors

Digital Marketing Success Framework

Client Case Studies

PorterVac’s Journey Of Growing 500% By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

Read more


The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019
159% increase in contact page conversion rates
24% increase in contact page goal completions
755% increase in request a call back conversion rates
309% increase in request a call back form submissions
by Brayden Cameron
Industry: Trades
Adviceline Injury Lawyers
by Lisa Aughsteen
Industry: Law
Mark Leonard Plumbing
by Mark Leonard
Industry: Trades
by Marty Drill
Industry: Agency
by James Sailah
Industry: Recycling
Dave Porter
Industry: Trades


What is SEO?

SEO stands for Search Engine Optimisation.

In layman’s terms – it means improving your website and its online presence so you appear higher in Google’s (and other search engine) organic rankings. By appearing higher in Google you’ll give your website the chance to receive more traffic that is relevant to your products or services.

It involves taking steps to improve your website’s on-page, off-page and technical ranking factors.

What does an SEO agency do?

An SEO agency like Business Assist will work with you to optimise your on-page, off-page and technical SEO to improve your organic rankings.

It’s important to work in conjunction with an SEO agency to make sure that not only does your website traffic increase, but your conversions increase. As the goal is an increase in relevant traffic, i.e. potential customers, not just an increased volume in traffic.

Does my business really need SEO help?

If you’re asking this question, then yes.

Unless you have the world’s most niche website (like selling tassel umbrellas for pet frogs to hold for Instagram pictures) you’re going to have competitors. If you have competitors, then you’ll want to be in position #1 on Google’s organic rankings to make sure your website receives the most traffic.

99% of Google’s traffic doesn’t go beyond the first page. So if you’re ranking on page 2+ on Google, you’re losing more traffic than you could possibly imagine.

Do you offer SEO guarantees?

An SEO guarantee is a snake-oil salesman’s best friend.

There are 2 major factors that mean NO agency can guarantee any SERP rankings:

  • Google is a moveable feast – it changes regularly and doesn’t always stick to its own guidelines
  • Depending on your keywords, competition can be fierce. If you want to be in position #1 of Google for “Electrician” there is a hell of a lot of work to do. You could be competing against websites with decades behind them, impeccable optimisation and hundreds of thousands of high-quality backlinks. An agency that guarantees to get you to the top of Google for keywords is misleading you about how SEO works, or they’re utilising ethical practices that could lead to problems down the road.

At Business Assist we will work with you and provide SEO recommendations from in-house SEO Strategists. We implement industry best practice and supply thorough and comprehensive reporting on the progress of your rankings. We highlight what that means in terms of traffic, but more importantly what that means for conversions and your ROI.

Do you use black hat techniques to grow backlinks?

Black hat SEO is a term to describe unethical practices in the SEO industry, such as keyword stuffing, hidden text, cloaking and link networks.

Black hat techniques are against Google’s webmaster guidelines and if caught using them, you could be heavily penalized by Google.

That’s not how we do business.

At Business Assist we always follow Google’s guidelines including high-value content, keyword research and a well-optimised site.

How long does it take to see SEO results?

SEO is a long-term marketing tool. It typically takes 3+ months to see the effects of initial SEO implementation but it’s a long-term strategy that your site should be consistently improving. There isn’t 1 fix to your site that will create a permanent page 1 ranking in Google – there will always be updates and optimisations required.

As we mentioned above, Google changes its algorithm and guidelines regularly. By working with us on your SEO we can make adjustments and recommendations based on the latest guidelines and our experience across thousands of websites.

Will I need to update my website?

That depends on your resources.

We have a team of in-house developers that can update your website for you, if that’s a service you would require. We also have clients who can and prefer to make changes to their own websites.

But, yes, in all SEO clients we will require on-page updates, such as content, internal links and potentially speed upgrades.

Where to from here?

Learn more

Search engine optimisation is a big topic, continue learning about it by clicking on one of our blogs here.

Book Your Digital Strategy Session

What you'll get

  • 1Website Audit
    A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s
  • 2Industry Strategies
    An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings
  • 3Spy on your competitor’s
    A sneak-peak at what your competitors are doing online
  • 4Success framework
    A digital marketing success framework tailored to your business

Free 45 Minute Digital Strategy Session

    We'll get in touch with you to arrange a time for your session and gain some initial background on your business needs