Extract more value from your website with Search Engine Optimisation

Yes, for your business to be successful online it needs to rank well in Google. However, we focus on generating impressions and clicks to your website from keywords that are the most attractive to your business. And when 90% of users only click on search results on the first page in Google, it is crucial that you have an effective SEO Plan

Happy SEO Clients

Why is SEO important?

Key benefits:

No visibility of your website in the search results?

Your website is not generating an ROI?

Website used to rank well, but doesn’t anymore?

Don’t know what content you should be developing?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic”.

Great SEO should provide your business with the opportunity to increase sales via growth – it isn’t just about increasing your rankings. It is about increasing the rankings for keywords that will deliver measurable results to YOUR business.  We make sure that your potential customers will see your website in Google!

SEO Agencies in Melbourne

Results We've Achieved


of targeted keywords in Top 3


reduction in cost per lead


increase in quality leads

Specifically What we do

Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 

SEO content writing services

Competitor research

Rich snippets and Schema markup

Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 

Local SEO optimisation and Google My Business management

Metadata optimisation

Backlink analysis

UX Improvement

Blogger outreach

Other Off-page SEO

Infographic development

Website speed optimisation

Website speed optimisation

How we deliver and plan our SEO services


Business Needs Analysis

It is crucial that we conduct a workshop with our team and yours to fully understand your position in the market, your target market and your key product/service offerings.


Keyword Research

The next stage is comprehensive keyword research. We are not just looking for the keywords with the highest search volume, we also analyse the level of competition and the search intent of the keyword to develop an overall “attractiveness score”


Competitor Research

Once we have a comprehensive keyword research report, we then conduct a competitor analysis to identify which competitors are ranking well for the attractive keywords. These competitors will provide us with a good benchmark for our SEO efforts


Keyword Mapping

We then “map” the attractive keywords to the most relevant web pages on the website


Content Development opportunities report

Often there are a number of attractive keywords that do not have a relevant web page so we then develop a Content Development opportunities report. This report will guide the content strategy for the development of new web pages and/or new blog posts


Develop the SEO Plan

Once all this is completed, we then provide you (and our SEO Team) with a clear plan for the allocation of resources for your SEO

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019


increase in request a call back conversion rates


increase in request a call back form submissions


increase in contact page conversion rates


increase in contact page goal completions

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

Play Video

PorterVac Dave Porter

Industry: Trades

Play Video

Norstar by James Sailah

Industry: Recycling

Play Video

Luminary by Marty Drill

Industry: Agency

Play Video

Mark Leonard Plumbing by Mark Leonard

Industry: Trades

Play Video

Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

Play Video

PorterVac by Brayden Cameron

Industry: Trades


SEO stands for Search Engine Optimisation.

In layman’s terms – it means improving your website and its online presence so you appear higher in Google’s (and other search engine) organic rankings. By appearing higher in Google you’ll give your website the chance to receive more traffic that is relevant to your products or services.

It involves taking steps to improve your website’s on-page, off-page and technical ranking factors.

An SEO agency like Business Assist will work with you to optimise your on-page, off-page and technical SEO to improve your organic rankings.

It’s important to work in conjunction with an SEO agency to make sure that not only does your website traffic increase, but your conversions increase. As the goal is an increase in relevant traffic, i.e. potential customers, not just an increased volume in traffic.

If you’re asking this question, then yes.

Unless you have the world’s most niche website (like selling tassel umbrellas for pet frogs to hold for Instagram pictures) you’re going to have competitors. If you have competitors, then you’ll want to be in position #1 on Google’s organic rankings to make sure your website receives the most traffic.

99% of Google’s traffic doesn’t go beyond the first page. So if you’re ranking on page 2+ on Google, you’re losing more traffic than you could possibly imagine.

An SEO guarantee is a snake-oil salesman’s best friend.

There are 2 major factors that mean NO agency can guarantee any SERP rankings:

  • Google is a moveable feast – it changes regularly and doesn’t always stick to its own guidelines
  • Depending on your keywords, competition can be fierce. If you want to be in position #1 of Google for “Electrician” there is a hell of a lot of work to do. You could be competing against websites with decades behind them, impeccable optimisation and hundreds of thousands of high-quality backlinks. An agency that guarantees to get you to the top of Google for keywords is misleading you about how SEO works, or they’re utilising ethical practices that could lead to problems down the road.

At Business Assist we will work with you and provide SEO recommendations from in-house SEO Strategists. We implement industry best practice and supply thorough and comprehensive reporting on the progress of your rankings. We highlight what that means in terms of traffic, but more importantly what that means for conversions and your ROI.

Black hat SEO is a term to describe unethical practices in the SEO industry, such as keyword stuffing, hidden text, cloaking and link networks.

Black hat techniques are against Google’s webmaster guidelines and if caught using them, you could be heavily penalized by Google.

That’s not how we do business.

At Business Assist we always follow Google’s guidelines including high-value content, keyword research and a well-optimised site.

SEO is a long-term marketing tool. It typically takes 3+ months to see the effects of initial SEO implementation but it’s a long-term strategy that your site should be consistently improving. There isn’t 1 fix to your site that will create a permanent page 1 ranking in Google – there will always be updates and optimisations required.

As we mentioned above, Google changes its algorithm and guidelines regularly. By working with us on your SEO we can make adjustments and recommendations based on the latest guidelines and our experience across thousands of websites.

That depends on your resources.

We have a team of in-house developers that can update your website for you, if that’s a service you would require. We also have clients who can and prefer to make changes to their own websites.

But, yes, in all SEO clients we will require on-page updates, such as content, internal links and potentially speed upgrades.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business

Niki Patterson

Business Assist help us with the growth of our business, which is what every business wants, and also it really feels like everyone on the team understands and knows your business well. It’s not just one person, everyone is somehow involved and I appreciate that. Thank you so much for all your hard work in fixing our campaigns. We are all incredibly appreciative.

Jo McMillan

Business Assist were a pleasure to work with as we developed our new website. They were responsive, considered and always sought to provide us with the best possible product at a competitive price. We are very happy with the website they produced for us and have had a lot of positive comments on it. Business Assist is also great with follow up and ongoing support, should we need it.

Dean Burns

We only launched Rent Busters Perth in November 2018, so it is incredible that Business Assist generated over 500 leads for us in June 2020!  They helped us with our branding, market positioning and have since worked very closely with us on developing new offers, headings and campaigns every month. And most importantly we are signing a record number of deals every month!

Business Assist are more like our business partner than supplier and we heavily rely on their expertise and the results they deliver are extraordinary – I can’t recommend them more highly.

Lisa Bywaters

We’ve been working with Steve and the team at Business Assist since 2010.  With an information dense website it’s vital for us that our visitors find the information they need, when they need it. The BA team understand that people search for information in an organic way, that it’s not a linear process. By using their expertise, we now have a friendly, welcoming website that allows visitors to find the information they need quickly and easily. They were also extremely helpful when we transitioned to our new name and new website – with everything from developing a new website that incorporated consumer and staff feedback, to developing an SEO strategy and Google Ads campaigns that helped us retain our past users and attract new ones. They’re a professional, friendly team that takes the time to get to know the needs of your organisation and your website users.

Tony Raunic

A few years ago Hunt & Hunt Lawyers decided to put more resources into our SEO.  We interviewed a number of contractors who all promised their services would be superior.  We were struck by Steve Foura and his team’s preparedness to invest time in learning about what was distinctive about our business and what we particularly wanted to achieve.

We appointed Business Assist to focus on SEO improvements for aspects of our property team marketing including our compulsory acquisition advisory services.

The results have been outstanding with web-based enquiries growing exponentially and, critically, the right prospective clients contacting us and invariably converting into fee paying clients.

We certainly recommend Business Assist highly for any professional services business looking to better leverage its internet presence.

Ultimately, Hunt & Hunt asked Business Assist to develop a new website for our national legal group and we are very pleased with the results.

We continue to work with Business Assist today across various teams as we derive great value from Steve’s practical layman’s advice on SEO.  Business Assist also understand our business and genuinely seem to go the extra mile to add value.

Robert Thorpe

It felt that our previous digital agency was not very engaged with our business – there was a real disconnect.  With Business Assist we feel like we’re talking to the people who are actually implementing the campaign, or at least have a very good understanding of it.  We believe this is one of the main  reasons we saw results happen straightaway – increased new customer inquiries from Australia and overseas. But the other thing we get is great advice from Business Assist about things we can and can’t do from a Digital Marketing perspective. We trust really these guys. The other thing we’re getting is the changes we’re asking to make or services we’re changing, it happens really fast – there’s nothing like a 2 week period of waiting.

Amanda Greer

We’re a small business but we try and behave like a bigger company and Business Assist help us lift that bar. They have helped us get ahead of our competitors. We have a strategy meeting soon where we will develop a 5 year plan and we look forward to Business Assist’s input and planning what we should be working with them on for the next 5 years.  Business Assist have a  really good personable team and they tailor to us – we really like the flexibility. We’re very strategic in what we do and Business Assist helps us enhance our competitive advantage by reacting to opportunities quickly. Our position, interests and needs are well aligned.

Dave Porter

Business Assist are responsible for our new leads coming in. Increasingly, we are becoming more and more reliant on digital marketing as the other avenues are either too expensive or deliver little or no return. So we are extremely reliant on Business Assist.  And they have delivered for us for many years and continue to do so in 2020 where we keep having all-time record revenue weeks! We also really appreciate the team at Business Assist and I’ve always enjoyed working with a company that we feel as though they are really part of our team. We have a very healthy working relationship.

Karl Zimmerman

Since hiring Business Assist to take over our in-house Digital Marketing management, our Google Adwords spend has gone down by 75-80% and our traffic has increased by over 150%. To see such a massive drop in spend and yet an increase in traffic has to be one of the biggest and most impressive things I have ever seen.

Also, compared to what we were getting before, we see Business Assist basically as a free investment with the high returns and the increase in traffic we are getting. Not only that, each time we face any problems, the team gives us much valued solutions, not just ‘yes, we can fix that’ but also different options to choose from.

Business Assist gave us the ability to trust them with our money compared to the other 3-4 companies we had before them. We now can see where our money is going and the returns for it. They also take the time to explain details to us and make sure we are given regular updates. As we grow as a business, we see us growing with Business Assist.

Brayden Cameron

We have been using the Business Assist team since 2013. Coming from a trade background in Roofing & Roofing maintenance and jumping into Digital for all that is involved is a daunting task. We know everything worth knowing about our own trade and Digital is such an unknown area. In turn we were so hesitant because we felt like we were getting ripped off from previous attempts with other agencies and any requests for information or advice would have an extra charge or a feel like such an up-sell. Upon working with the Business Assist team we have COMPLETE clarity around the following:

  • Cost Vs Conversion (analytics)
  • Competitor analysis
  • Our target market and how to attract them
  • Brand Strategy Marketing
  • Social Media
  • SEO & so much more.

Providing these services should be a given for any Digital company – however we have found that it is not. Providing this whilst maintaining honesty and transparency even educating us along the way, whilst not making us feel like idiots because we didn’t know certain terms throughout the process is the real benefit working with Business Assist. We have meetings every week / fortnight with the team to report on every aspect of the business on a digital front. We feel the Business Assist team is an extension of our 40 + family. I think we are really fortunate we found a company that propelled us to grow from 2 staff to 40+ in 7 years – they know our company as if it was their own!