Extract more value from your website with Search Engine Optimisation

Yes, for your business to be successful online it needs to rank well in Google. However, we focus on generating impressions and clicks to your website from keywords that are the most attractive to your business. And when 90% of users only click on search results on the first page in Google, it is crucial that you have an effective SEO Plan

Happy SEO Clients

Why is SEO important?

Key benefits:

No visibility of your website in the search results?

Your website is not generating an ROI?

Website used to rank well, but doesn’t anymore?

Don’t know what content you should be developing?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is defined by Wikipedia as “the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic”.

Great SEO should provide your business with the opportunity to increase sales via growth – it isn’t just about increasing your rankings. It is about increasing the rankings for keywords that will deliver measurable results to YOUR business.  We make sure that your potential customers will see your website in Google!

Results We've Achieved


of targeted keywords in Top 3


of targeted keywords in Top 3


of targeted keywords in Top 3

Specifically What we do

Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 

SEO content writing services

Competitor research

Rich snippets and Schema markup

Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 

Local SEO optimisation and Google My Business management

Metadata optimisation

Backlink analysis

UX Improvement

Blogger outreach

Other Off-page SEO

Infographic development

Website speed optimisation

Website speed optimisation

How we deliver and plan our SEO services


Business Needs Analysis

It is crucial that we conduct a workshop with our team and yours to fully understand your position in the market, your target market and your key product/service offerings.


Keyword Research

The next stage is comprehensive keyword research. We are not just looking for the keywords with the highest search volume, we also analyse the level of competition and the search intent of the keyword to develop an overall “attractiveness score”


Competitor Research

Once we have a comprehensive keyword research report, we then conduct a competitor analysis to identify which competitors are ranking well for the attractive keywords. These competitors will provide us with a good benchmark for our SEO efforts


Keyword Mapping

We then “map” the attractive keywords to the most relevant web pages on the website


Content Development opportunities report

Often there are a number of attractive keywords that do not have a relevant web page so we then develop a Content Development opportunities report. This report will guide the content strategy for the development of new web pages and/or new blog posts


Develop the SEO Plan

Once all this is completed, we then provide you (and our SEO Team) with a clear plan for the allocation of resources for your SEO

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019


increase in contact page conversion rates


increase in contact page conversion rates


increase in contact page conversion rates


increase in contact page conversion rates

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

Play Video

PorterVac Dave Porter

Industry: Trades

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Norstar by James Sailah

Industry: Recycling

Play Video

Luminary by Marty Drill

Industry: Agency

Play Video

Mark Leonard Plumbing by Mark Leonard

Industry: Trades

Play Video

Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

Play Video

PorterVac by Brayden Cameron

Industry: Trades


SEO stands for Search Engine Optimisation.

In layman’s terms – it means improving your website and its online presence so you appear higher in Google’s (and other search engine) organic rankings. By appearing higher in Google you’ll give your website the chance to receive more traffic that is relevant to your products or services.

It involves taking steps to improve your website’s on-page, off-page and technical ranking factors.

An SEO agency like Business Assist will work with you to optimise your on-page, off-page and technical SEO to improve your organic rankings.

It’s important to work in conjunction with an SEO agency to make sure that not only does your website traffic increase, but your conversions increase. As the goal is an increase in relevant traffic, i.e. potential customers, not just an increased volume in traffic.

If you’re asking this question, then yes.

Unless you have the world’s most niche website (like selling tassel umbrellas for pet frogs to hold for Instagram pictures) you’re going to have competitors. If you have competitors, then you’ll want to be in position #1 on Google’s organic rankings to make sure your website receives the most traffic.

99% of Google’s traffic doesn’t go beyond the first page. So if you’re ranking on page 2+ on Google, you’re losing more traffic than you could possibly imagine.

An SEO guarantee is a snake-oil salesman’s best friend.

There are 2 major factors that mean NO agency can guarantee any SERP rankings:

  • Google is a moveable feast – it changes regularly and doesn’t always stick to its own guidelines
  • Depending on your keywords, competition can be fierce. If you want to be in position #1 of Google for “Electrician” there is a hell of a lot of work to do. You could be competing against websites with decades behind them, impeccable optimisation and hundreds of thousands of high-quality backlinks. An agency that guarantees to get you to the top of Google for keywords is misleading you about how SEO works, or they’re utilising ethical practices that could lead to problems down the road.

At Business Assist we will work with you and provide SEO recommendations from in-house SEO Strategists. We implement industry best practice and supply thorough and comprehensive reporting on the progress of your rankings. We highlight what that means in terms of traffic, but more importantly what that means for conversions and your ROI.

Black hat SEO is a term to describe unethical practices in the SEO industry, such as keyword stuffing, hidden text, cloaking and link networks.

Black hat techniques are against Google’s webmaster guidelines and if caught using them, you could be heavily penalized by Google.

That’s not how we do business.

At Business Assist we always follow Google’s guidelines including high-value content, keyword research and a well-optimised site.

SEO is a long-term marketing tool. It typically takes 3+ months to see the effects of initial SEO implementation but it’s a long-term strategy that your site should be consistently improving. There isn’t 1 fix to your site that will create a permanent page 1 ranking in Google – there will always be updates and optimisations required.

As we mentioned above, Google changes its algorithm and guidelines regularly. By working with us on your SEO we can make adjustments and recommendations based on the latest guidelines and our experience across thousands of websites.

That depends on your resources.

We have a team of in-house developers that can update your website for you, if that’s a service you would require. We also have clients who can and prefer to make changes to their own websites.

But, yes, in all SEO clients we will require on-page updates, such as content, internal links and potentially speed upgrades.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business