Abby joined Business Assist with a passion for helping businesses grow. With a digital marketing career that began in 2014 at an international HR agency for allied healthcare, Abby brings her experience in ad campaign management, project management, social media and email marketing, web content writing and all other facets of digital marketing that she could get her teeth into. Abby further honed her skills in building and managing high-value ad campaigns when she took on the role of Ad Campaign Manager for the YouTube Partner Program in 2016. Recognised for her excellence, Abby rose through the ranks to lead a pod of Ad Campaign Managers and ultimately oversaw multiple teams. Today, Abby leverages her acquired years of digital marketing, operations and project management experience in providing support for Business Assist’s Client Success team in delivering multi-channel strategies including Google & Meta Advertising, LinkedIn Ads, Landing Page Optimisation, and more. Driven by a love for digital marketing and a commitment to client success, Abby brings in her diverse experience, keen attention to detail and passion to every client she works with at Business Assist.