Holly is experienced in all aspects of Google Ads Management including analytics health checks, measurement and data collection, analysis and conversion insights, A/B testing and conversion rate optimisation. Holly has a Bachelor’s Degree of Business and Commerce with a major in Marketing and applies fundamental marketing concepts and her high level business acumens as the basis for the development and optimisation of our clients Google Ads campaigns. In her role as Operations Manager, Holly ensures the smooth operation of the business including: managing client reporting; developing and managing HR and office operations and procedures; coordination with our IT department; management of our relationships with vendors and service providers; accounts receivable and payable; management of team recruitment and induction and ensuring the security, integrity and confidentiality of data.