Beautiful UX / UI Design that drives more leads and enquiries

Sometimes clients approach us to engage in SEO or Paid Advertising but their site style and look & feel is not up to scratch.  Giving your website user interface a fresh coat of paint, not only creates a more professional style but it can be ‘the cheapest SEO you ever do’ (in other words it drives up your results immediately without the need to do things like SEO to drive more visitors to your website).

Happy UX/UI Clients

Why is UX/UI Design important?

Key benefits:

Site looking a bit tired or past its usedby date?

Getting lots of site visits but not many results?

Need your SME business to compete with the big guys?

Need expert guidance on screen flow and navigation?

Our Approach

Business Assist is a boutique digital marketing agency that specialises in delivering fully customised digital marketing solutions that focus on delivering a fantastic ROI.

To achieve our mission of delivering a fantastic ROI, we are continually driving up conversion rates.

We create True Partnerships by developing a deep understanding of our client’s industry, business, position and target market. And we have done this for hundreds of businesses.

What is UX/UI Design?

User experience (UX) and User Interface (UI) design refers to the front end interface (page design and layout) you provide your website visitors, and also covers the way they navigate, and consume the information on the page.  This includes content pages, product pages and other priority pages on your site. The focus of this practice is to ensure it’s easy for users to use your website, app or ecommerce store and make it easy to accomplish their goals. 

Our services cover things like understanding your key user personas, mapping out the customer journey through your website and translating this into best-practice page structures and “calls to action” to make it easy for users to get in touch, find out more, or purchase from you. 

Results We've Achieved

55%

of targeted keywords in Top 3

300%

of targeted keywords in Top 3

500%

of targeted keywords in Top 3

Specifically What we do

Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 
Edit Content
  • In this step we look at the likely navigation paths a customer may take through your sitemap
  • We work with you to plan what information they need at each stage to support that journey
  • We focus on page elements important to supporting their information needs and driving them to get in touch, transact, or ‘convert’ 

Branding & Brand Strategy

Logo Design

Web Design

Information Architecture

Sitemap Review

Usability & Heuristic Analysis

Analytics Review & User Profiling

Free Digital Strategy Session

Client Case Studies

The Result

Nov 2019 – Oct 2020 vs Nov 2018 – Oct 2019

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

159%

increase in contact page conversion rates

PorterVac’s Journey Of Growing 500%

By Partnering With Business Assist

PorterVac specialises in Gutter Cleaning throughout Melbourne. They were inspired to pursue Gutter Cleaning as their flagship service through observing a lack of service providers in major Australian cities offering this. PorterVac had reached a pivotal point in the business where they had to expand their marketing efforts to further grow the business.

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PorterVac Dave Porter

Industry: Trades

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Norstar by James Sailah

Industry: Recycling

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Luminary by Marty Drill

Industry: Agency

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Mark Leonard Plumbing by Mark Leonard

Industry: Trades

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Adviceline Injury Lawyers by Lisa Aughsteen

Industry: Law

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PorterVac by Brayden Cameron

Industry: Trades

UX / UI Design FAQs

Inevitably as a diverse set of users will visit your site, we build a flexible UX / UI style and structure to try to accomodate all the main personas and customer types.   We develop primary, secondary and tertiary goals and plan calls to action and layouts that support ease of pursuing these.

It’s expensive paying for new users via Social or Search Advertising, or building new traffic via SEO so the logical first step in marketing your site is to ensure you are driving maximum results from visitors already arriving at your site. A well planned and beautiful user interface directly drives up conversion rates (we’ve seen it time and again) and therefore is a high priority in reviewing and addressing your overall Digital Marketing mix.

Information Architecture refers to the structure of your site, its navigation mechanisms, and the structure of the content on your site.   For example will you have all pages acessible from your primary navigation menu, or only some?  Will you build projects as “listings” on your site or just content pages?   Will you ‘tag’, or ‘categorise’ these in certain ways to allow search or filtering to be most effective.   These are just a few examples of the sort of things we cover when planning an effective Information Architecture.

We certainly do. Our experienced UI / UX team can assist with all aspects of Brand development from simple Logo Design through to facilitating Brand workshops to elicit priority focus areas in your business, its unique service proposition, the brand values or emotive aspects of how you will face the market, and building an effective Brand strategy and related Brand assets to support this. 

No we support both full custom UX / UI design in our process and also supporting use of off the shelf designs from theme or template providers.   For off the shelf designs, typically implemented to keep project budgets at a managable level, we find their is still a significant activity around Information Architecture and Customer Journey mapping that needs to be overlaid over the original theme designers UI and we support clients in this activity.

Book Your Digital Strategy Session

Free 45 Minute Digital Strategy Session

We’ll get in touch with you to arrange a time for your session and gain some initial background on your business needs

What you'll get

Website Audit

A strategic look at your website from the inside and out conducted by one of our senior digital strategist’s

Industry Strategies

An insiders view of what unique strategies work for similar businesses in your industry and how you can capitalise on these learnings

Spy on your competitor’s

A sneak-peak at what your competitors are doing online

Success framework

A digital marketing success framework tailored to your business