You start Facebook ads and are excited about the results you’re going to get. After all you see people all the time who do great with Facebook ads and you want too as well!
So, you set up your ad with high expectations and zero sales! Ugh! What do you do in this situation? It’s very frustrating.
Maybe you’ve tested a bunch of things and nothing’s working. Perhaps it’s zero sales or maybe it’s a couple of sales, but you’re just not getting ANY real sales or results.
Let’s dive into one of the main reasons this is happening!
The Reason Your Facebook Ad Isn’t Returning Sales
We’ve seen ads with the best creatives and great targeting completely fall flat because the offer is overpriced or there isn’t enough demand for it.
The offer will often make up for a bad campaign, but a bad offer can’t usually be rescued by a good campaign.
As an aside, I want to stress here that when you have a campaign that is making sales you really want to make sure that you optimize the campaign to squeeze as much out of it as possible.
If you are selling something that you KNOW other people are selling, well then it might be your price point that’s the issue.
People can and do comparison shop online and if someone else is selling a product for $5, $10, or $20 less than they are likely to go buy from your competition.
This is especially true for drop shipping products where many people are selling the EXACT same item.
Solutions to Start Making Sales
This is where a little bit of creative thinking can make a HUGE difference. Sometimes switching to a different product or service is enough.
But sometimes you can package a product differently to increase the perceived value.
You might create a buy one get one free offer or a limited-time discount or throw in an extra something to make it more appealing.
If you have a superior product that justifies charging more then you will need to find a way to differentiate your product to the competition.
It’s important to remember that you are advertising real stuff to real people and real people are going to make rational, logical decisions based on perceived quality and price.
I know this is frustrating to hear, but after helping hundreds of clients generate thousands and thousands of sales on Facebook, I can tell you that the offer is EVERYTHING.
The higher price your product or service, the more you need to spend in testing to determine if something will work.
If you are stuck for ideas about how to craft a GREAT Facebook ad & offer, that is something that Business Assist does very well, our results prove that.
The Bottom Line on Facebook Ads That Don’t Generate Sales
If you have Facebook Ads that don’t generate sales, it’s most likely your offer that’s the problem. Offers make all the difference between winning and losing.
Email us [email protected] for a FREE Facebook ads consult.